What is Video Analytics and Why You Should Care about it?
When was the last time you saw a video? 10 minutes back? An hour ago? We'd not be surprised if you landed here right after watching a video. The word 'video' originates from the Latin...Read More
Best Case Studies on Integrated Marketing Communication
Integrated marketing is defined as the approach taken to create a unified and consistent experience for customers to interact with a brand or company. Integrated marketing communicati...Read More
How to make your fans love your product update emails
Remember when Instagram switched to horizontal scrolling, and there was a huge public outcry? Contrary to popular belief, we do care about the apps & tools we frequent, and an...Read More
Integrated Marketing: How to market in the digital age?
Integrated marketing is defined as the approach taken to create a unified and consistent experience for customers to interact with a brand or company. Research suggests that you are...Read More
What is Sales Content Management & Why is it Important?
Introduction Mike is a traveling salesman at Ingenius Precisions Inc., manufacturers of high-tech enterprise products such as routers and networking devices based in New York. He meets p...Read More
Everything You Need To Know About Market Penetration
"For tomorrow belongs to the people who prepare for it today." It doesn't matter what line of business you are in; whether you run a large technology firm or you are a soloprene...Read More
Hiring a Marketing Consulting Firm? Here is all you need to know.
Marketing is about providing value to a community. It helps bring better products and services to enrich people's lives. Consequently, great marketing builds demand. Business functio...Read More
Get Your Competitive Intelligence Right [With free templates]
What is competitive intelligence? Competitive intelligence is about knowing how good your business is versus competition. Acknowledging the presence of your competitors (and their streng...Read More
"Design is All About the Culture of a Business" - Don Norman
A few days back, we had the opportunity to listen to Don Norman, the director of The Design Lab, University of California - San Diego. Amazon describes him as a voyeur, observer and a “fo...Read More
5 Things I Learnt From the Book “How to Write Seductive Web Copy”
Last June, I came across a blog by Henneke Duistermaat titled “How to Write Gobbledygook-Free Content.” Let me be honest, I had no idea what gobbledygook meant until I read this blog and ...Read More
B2B Sales Enablement Collateral: What Is It, And Why Is It Important?
Jim Smith is a salesman at Mangrove Realty, a leading real estate consulting and advisory company based in Sydney. Last week, he met a prospect who evinced interest in Mangrove’s most rec...Read More
The Basics of B2B Sales Collateral You Need to Know
Nicole Ferris is a sales administrator for an IT Services company who enables the 400 reps in her team to sell effectively. After a recent meeting with her reps, she realizes that their l...Read More
The Ultimate Guide to Creating Marketing Collaterals for Consulting Companies
As marketers at consulting companies, no matter at what stage you are in your content creation and distribution journey – delivering effective marketing collateral that backs the abilitie...Read More
4 Features That Will Make You Infinitely Efficient
The Avengers craze just refuses to die down in our backyard. We are so obsessed with it that any small achievement is met with a “Wakanda Forever” cry that booms across the neighborhood. ...Read More