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What is a Product Catalog? [Including Free Templates]

What is a Product Catalog? [Including Free Templates]

A product catalog is a type of marketing collateral that lists essential product details that help buyers make a purchase decision. These details include product features, descriptions,...

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Nurture Leads with Content That Converts

Nurture Leads with Content That Converts

Content sells. It sells faster when you use it correctly. Today, your leads get too many offers selling them things they would have never imagined they need. However, attention spans are ...

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10 ways to use an iPad for Sales Enablement

10 ways to use an iPad for Sales Enablement

  As a sales professional, what is your favorite tool? Your laptop, mobile, the Bluetooth headset, or the coffee mug?   For a lot of sales representatives, it is the iPad, which is the...

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The Biggest Online Content Marketing Mistakes (And How to Avoid Them)

The Biggest Online Content Marketing Mistakes (And How to Avoid Them)

1 Not Knowing Your Audience 2 Not Knowing Your Goals 3 Not Writing for Your Audience 4 Know What Your Business is Known For 5 Tapping the Wrong Distribution Channel 6 Quality Over Q...

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What is Sales Enablement?

What is Sales Enablement?

What is Sales Enablement?   Sales enablement operates at the intersection of marketing and sales to increase marketing efficiency, accelerate sales, and enhance customer experience by l...

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Sales Enablement Solution

Sales Enablement Solution

In part two of our Sales Enablement series, we examined the reasons why enterprises are missing out on different opportunities due to the widening gap between marketing and sales technolo...

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Sales Enablement - What Businesses are Missing Out On

Sales Enablement - What Businesses are Missing Out On

In the first part of our Sales Enablement series, we explored how the different players in the buyer’s journey are interconnected and delivering the right message at the right time to the...

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Best Out of Office Messages in 2019

Best Out of Office Messages in 2019

An out-of-office message is a subtle yet effective way to let your senders know of your unavailability.   What goes through your mind when you see an out-of-office message like the one ...

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What is Field Marketing and Why Does It Matter?

What is Field Marketing and Why Does It Matter?

1 What is Field Marketing? 2 Benefits Of Field Marketing 3 Explaining Field Marketing Activities? 4 Field Marketing vs.

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How to write a White Paper? [With free templates]

How to write a White Paper? [With free templates]

What is a White Paper?   White papers are great examples of marketing collateral that exhibit your authority over a chosen niche. They form a key part of a company’s marketing collatera...

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The Ultimate Guide to Sales Battle Cards

The Ultimate Guide to Sales Battle Cards

1 What is a Sales Battle Card? 2 Why Do Sales Teams Need Battle Cards? 3 What are the Types of Battle Cards? 4 How Do You create a competitive battle card? 5 What are the Elements of...

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SEO is Greater Than Sum of Parts

SEO is Greater Than Sum of Parts

When Vibin Baburajan penned a satirical piece thanking his grandmother for her contributions in his life, little did he know that he’d one day be using some of the lessons he learned from...

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Write an Awesome Headline on LinkedIn

Write an Awesome Headline on LinkedIn

A LinkedIn headline is like an article heading that entices the audience to read it. It is a unique opportunity, that lets you announce yourself to your profile visitors within 120 charac...

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“It is time we shatter the glass doors"

“It is time we shatter the glass doors"

Asking a girl child about what ‘dance’ she prefers to learn than what game she’d like to play may seem to be a very mundane question.   Expecting a young rural Indian girl to give in to...

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What is my LinkedIn URL?

What is my LinkedIn URL?

Have you been trying to figure your LinkedIn URL? Read along to know how to customize and shorten your LinkedIn URL.    Consider this statistic for a moment - there are 575 million user...

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How to Make a Picture Transparent in PowerPoint?

How to Make a Picture Transparent in PowerPoint?

Are you trying to make a picture transparent in PowerPoint and you feel you could do with some help?   It is a brilliant hack to cut out unwanted noise in your presentations.   This s...

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How to Add a Signature in Gmail (A Step-by-Step Guide)

How to Add a Signature in Gmail (A Step-by-Step Guide)

Gmail has become one of the most favored email providers for small and large businesses. Launched in 2004 as a service provider that did not have sufficient infrastructure to provide user...

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 The Best White Paper Examples for B2B Marketers

The Best White Paper Examples for B2B Marketers

Introduction: What is a White Paper? White papers are great examples of marketing collateral that exhibit your authority over a chosen niche. Mostly, they are long-form content intended ...

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Doing Big Things, Early.

Doing Big Things, Early.

It is not every day that a two-year-old product makes it to the top ranks in a decade-long dominated segment.   We rank amongst the top 3 in the content experience category and this, th...

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An Introduction to Marketing Collateral

An Introduction to Marketing Collateral

1 What is Marketing Collateral? 2 History of Marketing Collateral? 3 Why Do You Need Marketing Collateral? 4 Benefits of Marketing Collateral 5 Marketing Collaterals Ideas 6 Marketi...

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Lesser Known Methods in Real Estate Selling

Lesser Known Methods in Real Estate Selling

Buying a home for most of us is a one-time life experience. We want to be extremely sure of every nook and cranny before we make it ours.   No matter where we are - in the shower or wai...

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Introduction to Sales Kit

Introduction to Sales Kit

A sales kit is a collection of product/service-related documents, used by the sales teams to navigate the buyer across the sales cycle. The content of the sales kit can vary according t...

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Identifying A Target Audience: A Quick Guide

Identifying A Target Audience: A Quick Guide

  A target audience is a particular cohort of consumers within a target market, identified as the receivers for a particular advertisement or message.   In a marketing communicatio...

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Marcom - A Comprehensive Guide

Marcom - A Comprehensive Guide

What is Marcom? Marcom or Marketing Communication are ways by which companies educate, inform, urge, and apprise consumers—directly or indirectly—about their products, solutions, and bra...

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By The Beach

By The Beach

Aloha! It’s that time of the year when it's okay to get sand on your feet and salt in your hair.    Summer is here and we are back with 4 refreshing features to read about while you sip...

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Defining Integrated Marketing Communications

Defining Integrated Marketing Communications

1 What are integrated marketing communications (IMC)? 2 Five reasons why IMC is important 3 How does the IMC process work? 4 Advantages of IMC 5 Disadvantages of IMC 6 Integrated Ma...

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How to track videos and measure their ROI?

How to track videos and measure their ROI?

Track videos and their performance to optimize your marketing collateral strategy.     On April 24, 2005, YouTube co-founder Jawed Karim uploaded the first video titled Me at the zoo, whi...

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Winter is here

Winter is here

When the snows fall and the white winds blow, the lone wolf falls, but the pack survives.   Like the Starks toiling away to protect the North, we too have been working hard to bring you...

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Video Analytics: Helping Sales and Marketing teams strategize content

Video Analytics: Helping Sales and Marketing teams strategize content

WHAT IS VIDEO ANALYTICS? Video analytics provides marketing and sales teams with a complete view of how their leads and customers are engaging with their videos. It gives you data about ...

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Best Case Studies on Integrated Marketing Communication

Best Case Studies on Integrated Marketing Communication

Integrated marketing enables a unified and consistent experience for customers to interact with a brand or company.  

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Organize B2B Marketing Content in 8 Simple Steps

Organize B2B Marketing Content in 8 Simple Steps

Have you ever tried spring cleaning? Doesn’t it leave you exasperated at the end of the exercise?   You’re left wondering what if you had taken it up much earlier in the year. Getting e...

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How to make your fans love your product update emails

How to make your fans love your product update emails

  Remember when Instagram switched to horizontal scrolling, and there was a huge public outcry?     Contrary to popular belief, we do care about the apps & tools we frequent, and a...

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Solving Mundane Problems With Design Thinking

Solving Mundane Problems With Design Thinking

Saturdays are for winding down, especially after a hectic week.   However, for us at Paperflite, Saturdays are for meeting new people, learning new things and more importantly sharing w...

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Integrated Marketing: How to market in the digital age?

Integrated Marketing: How to market in the digital age?

Integrated marketing is defined as the approach taken to create a unified and consistent experience for customers to interact with a brand or company.   Research suggests that you are...

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It's in the air!

It's in the air!

Feel the breeze, the shimmering sun, dancing flowers, bicycle bells, and those flip-flopping butterflies - beautiful colors from every side, filling your eyes. Let’s spring it on!   We’...

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Sales Content Management Guide

Sales Content Management Guide

1 Sales Content Management: Introduction 2 What Does Sales Content Mean? 3 What is Sales Content Management? 4 Reasons Why Sales Content Management is Important 5 Adopting an Effecti...

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Everything You Need To Know About Market Penetration

Everything You Need To Know About Market Penetration

  Market penetration is the art and science of increasing sales of existing products/solutions/services without changing them. Usually, it is applied to merchandise that is selling in a ...

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Hiring a Marketing Consulting Firm? Here is all you need to know.

Hiring a Marketing Consulting Firm? Here is all you need to know.

  Marketing is about providing value to a community. It helps bring better products and services to enrich people's lives. Consequently, great marketing builds demand. Business functio...

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A Definitive Guide to the B2B Sales Process

A Definitive Guide to the B2B Sales Process

    Think about every marketplace you know of. There are a handful of players who dominate and then there are the rest. What sets the key players apart from the others? It is their ab...

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Competitive Intelligence Done Right [Free Templates]

Competitive Intelligence Done Right [Free Templates]

What is Competitive Intelligence? Competitive intelligence is about knowing how good your business is versus competition. Acknowledging the presence of your competitors (and their streng...

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4 Key Sales Enablement Metrics That Matter

4 Key Sales Enablement Metrics That Matter

"If you can measure it, you can improve it.​​​​​​"

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Paperflite Holiday Social 2018 - A round-up!

Paperflite Holiday Social 2018 - A round-up!

The floor had that rumble of a very special evening. An evening so important for all of us at Paperflite. Don’t we all have those few amazing, special people in our lives, who we look bac...

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Acing the Product Manager Interview

Acing the Product Manager Interview

We recently hosted product managers (PM) from PayPal and Socure to learn how they’re good at their jobs. Padmini Janaki began her career as a UI/UX designer and became a product manager a...

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In a Giphy

In a Giphy

Hope. Love. Joy. Dreams. 2018 was a year when we experienced all of it. We began 2019 on a high, ready to take on bigger stuff.

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"Design is All About the Culture of a Business" - Don Norman

"Design is All About the Culture of a Business" - Don Norman

A few days back, we had the opportunity to listen to Don Norman, the director of The Design Lab, University of California - San Diego. Amazon describes him as a voyeur, observer and a “fo...

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Marketing Collateral for Banks

Marketing Collateral for Banks

Introduction In July 2017, Gartner said that banks were struggling to produce content that would appeal to millennials. In fact, UBS had even gone as far as truncating their content crea...

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World, Hold On!

World, Hold On!

“The big bang may be a million years away But we can't think of a better time to say World, hold on…”   The year 2018 marks the twelfth anniversary of Bob Sinclair’s legendary anthem ...

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5 Things I Learnt From the Book “How to Write Seductive Web Copy”

5 Things I Learnt From the Book “How to Write Seductive Web Copy”

Last June, I came across a blog by Henneke Duistermaat titled “How to Write Gobbledygook-Free Content.” Let me be honest, I had no idea what gobbledygook meant until I read this blog and ...

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B2B Sales Enablement Collateral: What Is It, And Why Is It Important?

B2B Sales Enablement Collateral: What Is It, And Why Is It Important?

Sales enablement collateral is content used to train sales reps with a company’s value proposition. It includes playbooks, battle cards, quizzes, how-to guides, call scripts, training &am...

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Our First Fur-Employee!

Our First Fur-Employee!

Our most recent addition to the team comes with four legs, a long tail, eats our furniture and codes with us - in an all-new language “woof”. You heard that right! Introducing “The Super ...

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The Best Sales Books That Will Up Your Sales Game

The Best Sales Books That Will Up Your Sales Game

Salespeople are always chasing targets and are under the pump almost all of the time. But, they must also hone their skills continue to make themselves more efficient so they can close mo...

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Paperflite Wins NASSCOM’s DESIGN4INDIA 2018 Award

Paperflite Wins NASSCOM’s DESIGN4INDIA 2018 Award

[Bengaluru, India] – 25 Sep 2018 – Paperflite has been announced the Design Award 2018 winner in the Web Category by the Design4India initiative. The Design Awards aim to spur innovation ...

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The Basics of B2B Sales Collateral You Need to Know

The Basics of B2B Sales Collateral You Need to Know

Nicole Ferris is a sales administrator for an IT Services company who enables the 400 reps in her team to sell effectively. After a recent meeting with her reps, she realizes that their l...

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Best Examples of Policy White Papers by Governments

Best Examples of Policy White Papers by Governments

Government agencies are best known for policymaking and its implementation, and publish white papers to let the general public know about it.   The target audience for policy white pape...

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Best White Paper Templates For New Markets

Best White Paper Templates For New Markets

Entering a new market can be tricky for even the most seasoned businesses who are spread across the globe. A lot of time, effort and money are spent in terms of planning, budgeting, resea...

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The Best Chrome Extensions for Marketing

The Best Chrome Extensions for Marketing

"A good marketer never blames his tools." Or so the saying goes. But, modern-day marketers tend to juggle too many things at the same time and are always on the lookout for tools and hack...

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Our Features Have This Effect

Our Features Have This Effect

In our latest feature update, we are live with an all-new Analytics Dashboard, Search and integration with Klenty.

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15 Best Chrome Extensions for Sales Reps

15 Best Chrome Extensions for Sales Reps

Are you a sales rep who is always on the lookout for hacks that can make your life easy? Well, you've just landed in the right place! Because our sales folks are willing to help everyone ...

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The Ultimate Guide to Creating Marketing Collaterals for Consulting Companies

The Ultimate Guide to Creating Marketing Collaterals for Consulting Companies

As marketers at consulting companies, no matter at what stage you are in your content creation and distribution journey – delivering effective marketing collateral that backs the abilitie...

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Like a diamond in the sky!

Like a diamond in the sky!

  Twinkle twinkle little stars, it’s time we tell you what they are.   “Let’s go back in time, let’s grow young this sprint,” we said to our engineering team.  

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Who let the gods out?

Who let the gods out?

We’re back with our latest features. In this release, we are turning to the old Olympian Gods for help. Imagine the features we can bring to you from the most powerful council of Gods.  ...

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What the Flite

What the Flite

At Paperflite, we set lofty targets for ourselves and we believe in taking them down too.   We can hardly contain our excitement as we present to you the newest features in our platform...

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4 Features That Will Make You Infinitely Efficient

4 Features That Will Make You Infinitely Efficient

The Avengers craze just refuses to die down in our backyard. We are so obsessed with it that any small achievement is met with a “Wakanda Forever” cry that booms across the neighborhood. ...

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GDPR: Implications for Sales & Marketing Teams

GDPR: Implications for Sales & Marketing Teams

The dawn of data privacy is here. As customers are increasingly wary of how their data is being used, Sales & Marketing teams need to figure newer ways to connect and manage prospect ...

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Make your content standout from the clutter

Make your content standout from the clutter

  After spending the better part of the last decade as the darling of the marketing world, the excitement that drove content marketing adoption seems to be on the decline. Gartner famous...

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Learn from the Tap Dancer

Learn from the Tap Dancer

It was a cold Monday morning, typical of New York. I was shuffling to work. Everything seemed just the usual until I stepped out of the subway on 42nd street. I couldn't but help notice a...

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Conversations. Integrations. Experience and More.

Conversations. Integrations. Experience and More.

It's February. The month of love. The engineering team at Paperflite have been at it the past two weeks heads down to roll out a set of features that'll help take your conversations a sig...

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Move faster this SaaStr Annual

Move faster this SaaStr Annual

SaaStr Annual is just a week away - are you making the most of the time you have left?   As regular readers of this blog would know, we wanted to give back to the SaaS community this ye...

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Discover more with SaaStrdocs

Discover more with SaaStrdocs

For those of you following the story so far, SaaStrdocs, our little side-project to give back to the SaaS community during SaaStr Annual, is up and about now. As you can imagine, we feel ...

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Two weeks left for SaaStr Annual 2018!

Two weeks left for SaaStr Annual 2018!

The clock is ticking, and the first major SaaS event of the year, SaaStr Annual 2018, draws ever near. With just two weeks to go, you should be doing everything you can to ensure that the...

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SaaStrdocs is live!

SaaStrdocs is live!

IT’S HERE! IT’S HERE!   We’re super-excited to announce SaaStrdocs, our project designed to give back to the SaaS community this SaaStr Annual, is officially up and running.   

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Is physical marketing collateral dead?

Is physical marketing collateral dead?

Despite digital marketing taking the center stage in recent years, it’s important to remember that offline marketing collateral is far from dead.  

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Only days to go!

Only days to go!

This week, we officially launch SaaStrdocs, an outreach initiative created exclusively for SaaStr Annual 2018!   We've built SaaStrdocs because we wanted to give back something useful t...

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Going deeper, but with more control

Going deeper, but with more control

The first features update of oh-so-many to come! At Paperflite, we never stop working to make sure your experience is the best it can be. That’s why we’re constantly trying to understand...

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The secret to effective marketing collateral

The secret to effective marketing collateral

Do you want to know what's key to making effective marketing collateral?  It's actually very simple: The key to making effective marketing collateral is having a clear process in place....

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Be smarter this SaaStr

Be smarter this SaaStr

SaaStr Annual is just around the corner, and we’re super excited! Over the last 3 years, the event has grown massively in size; from a respectable 2,000+ participants in 2015 to the whopp...

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Are you talking to the right prospect?

Are you talking to the right prospect?

It all starts with knowing your buyer.   As sales managers, the only goal we (are supposed to) have every month is getting our teams to “crush” their sales quota.   Sadly, slumps hap...

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Make your LinkedIn posts more professional

Make your LinkedIn posts more professional

You know what I hear every day when I talk to other marketing or sales professionals?   "Content Is King."   That phrase has become what "Always Be Closing" was to the 90s – a modern ...

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Empowering sales teams to succeed

Empowering sales teams to succeed

When you’re a B2B salesperson, you tend to accept certain “truths” – 1. A strong relationship with the customer is paramount, 2. Multiple decision-makers tend to be involved, and that ...

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Measuring ROI as a B2B marketer

Measuring ROI as a B2B marketer

As a marketer in the B2B industry, it can be hard to measure the value you bring through the content you generate. Sure, your website analytics can help you assess how much traffic you a...

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How to talk to your prospects (online)

How to talk to your prospects (online)

The easiest thing to overlook when approaching your prospect is how we communicate with them.    Now, I know, that’s a very general statement, and one you’ve heard enough times. You’ve ...

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How to close B2B deals faster

How to close B2B deals faster

One of the most common questions that sales professionals have is, “how do I close deals faster?”   It is a question that transcends experience and situational circumstances – we are a ...

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How to create a great buying experience

How to create a great buying experience

I have been told I have a tendency to get carried away, so I’m going to do you a favor right now, and give you our three-step secret recipe without any extra fuss.    So, this is how yo...

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Top 5 ways to get your prospect to notice you

Top 5 ways to get your prospect to notice you

I was chatting with a friend the other day, and she was telling me how difficult it is in the online dating world. She'd recently signed up for a popular dating app and was crying on my s...

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