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World, Hold On!

World, Hold On!

“The big bang may be a million years away But we can't think of a better time to say World, hold on…”   The year 2018 marks the twelfth anniversary of Bob Sinclair’s legendary anthem ...

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5 Things I Learnt From the Book “How to Write Seductive Web Copy”

5 Things I Learnt From the Book “How to Write Seductive Web Copy”

Last June, I came across a blog by Henneke Duistermaat titled “How to Write Gobbledygook-Free Content.” Let me be honest, I had no idea what a gobbledygook meant until I read this blog an...

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B2B Sales Enablement Collateral: What Is It, And Why Is It Important?

B2B Sales Enablement Collateral: What Is It, And Why Is It Important?

Jim Smith is a salesman at Mangrove Realty, a leading real estate consulting and advisory company based in Sydney. Last week, he met a prospect who evinced interest in Mangrove’s most rec...

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Our First Fur-Employee!

Our First Fur-Employee!

Our most recent addition to the team comes with four legs, a long tail, eats our furniture and codes with us - in an all new language “woof”. You heard that right! Introducing “The Super ...

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The Best Sales Books That Will Up Your Sales Game

The Best Sales Books That Will Up Your Sales Game

Salespeople are always chasing targets and are under the pump almost all of the time. But, they must also hone their skills continuously to make themselves more efficient so they are able...

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Paperflite Wins NASSCOM’s DESIGN4INDIA 2018 Award

Paperflite Wins NASSCOM’s DESIGN4INDIA 2018 Award

[Bengaluru, India] – 25 Sep, 2018 – Paperflite has been announced the Design Award 2018 winner in the Web Category by the Design4India initiative. The Design Awards aim to spur innovation...

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The Basics of B2B Sales Collateral You Need to Know

The Basics of B2B Sales Collateral You Need to Know

Nicole Ferris, a 23-year old photographer is looking to book a ticket from New York to San Francisco for Thanksgiving.  She prefers ample leg space and enjoys listening to music on flight...

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Best Examples of White Papers by Governments

Best Examples of White Papers by Governments

Government agencies are best known for policy making and implementation. Much of the thinking that goes behind these policies is often revealed through white papers published on their web...

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Best White Paper Templates For New Markets

Best White Paper Templates For New Markets

Entering a new new market can be tricky for even the most seasoned businesses who are spread across the globe. A lot of time, effort and money is spent in terms of planning, budgeting, re...

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 The Best White Paper Examples for B2B Marketers

The Best White Paper Examples for B2B Marketers

Introduction: What is a White Paper? White papers are great examples of marketing collateral that exhibit your authority over a chosen niche. Essentially, they are long form content inte...

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The Best Chrome Extensions for Marketing

The Best Chrome Extensions for Marketing

"A good marketer never blames his tools." Or so the saying goes. But, modern-day  marketers tend to juggle too many things at the same time and are always on the lookout for tools and hac...

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Our Features Have This Effect

Our Features Have This Effect

In our latest feature update, we are live with an all-new Analytics Dashboard, Search and integration with Klenty.

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The Ultimate Guide to Sales Battle Cards

The Ultimate Guide to Sales Battle Cards

Sales battle cards are documents that enable salespeople to have efficient client conversations. Battle cards host vital information that could prove decisive in conversations with the cl...

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15 Best Chrome Extensions for Sales Reps

15 Best Chrome Extensions for Sales Reps

Salespeople are always on the lookout for hacks that can make their lives easier. And, our sales folks are always willing to help everyone with what they've learnt. So, we asked them for ...

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The Ultimate Guide to Creating Marketing Collaterals for Consulting Companies

The Ultimate Guide to Creating Marketing Collaterals for Consulting Companies

As marketers at consulting companies, no matter at what stage you are in your content creation and distribution journey – delivering effective marketing collateral that backs the abilitie...

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Like a diamond in the sky!

Like a diamond in the sky!

  Twinkle twinkle little stars, it’s time we tell you what they are.   “Let’s go back in time, let’s grow young this sprint,” we said to our engineering team.  

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Who let the gods out?

Who let the gods out?

We’re back with our latest features. In this release, we are turning to the old Olympian Gods for help. Imagine the features we can bring to you from the most powerful council of Gods.  ...

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What the Flite

What the Flite

At Paperflite, we set lofty targets for ourselves and we believe in taking them down too.   We can hardly contain our excitement as we present to you the newest features in our platform...

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4 Features That Will Make You Infinitely Efficient

4 Features That Will Make You Infinitely Efficient

The Avengers craze just refuses to die down in our backyard. We are so obsessed with it that any small achievement is met with a “Wakanda Forever” cry that booms across the neighborhood. ...

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GDPR: Implications for Sales & Marketing Teams

GDPR: Implications for Sales & Marketing Teams

The dawn of data privacy is here. As customers are increasingly wary of how their data is being used, Sales & Marketing teams need to figure newer ways to connect and manage prospect ...

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Make your content standout from the clutter

Make your content standout from the clutter

  After spending the better part of the last decade as the darling of the marketing world, the excitement that drove content marketing adoption seems to be on the decline. Gartner famous...

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Learn from the Tap Dancer

Learn from the Tap Dancer

It was a cold Monday morning, typical of New York. I was shuffling to work. Everything seemed just the usual until I stepped out of the subway on 42nd street. I couldn't but help notice a...

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Conversations. Integrations. Experience and More.

Conversations. Integrations. Experience and More.

It's February. The month of love. The engineering team at Paperflite have been at it the past two weeks heads down to roll out a set of features that'll help take your conversations a sig...

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Move faster this SaaStr Annual

Move faster this SaaStr Annual

SaaStr Annual is just a week away - are you making the most of the time you have left?   As regular readers of this blog would know, we wanted to give back to the SaaS community this ye...

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Discover more with SaaStrdocs

Discover more with SaaStrdocs

For those of you following the story so far, SaaStrdocs, our little side-project to give back to the SaaS community during SaaStr Annual, is up and about now. As you can imagine, we feel ...

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Two weeks left for SaaStr Annual 2018!

Two weeks left for SaaStr Annual 2018!

The clock is ticking, and the first major SaaS event of the year, SaaStr Annual 2018, draws ever near. With just two weeks to go, you should be doing everything you can to ensure that the...

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SaaStrdocs is live!

SaaStrdocs is live!

IT’S HERE! IT’S HERE!   We’re super-excited to announce SaaStrdocs, our project designed to give back to the SaaS community this SaaStr Annual, is officially up and running.   

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Is physical marketing collateral dead?

Is physical marketing collateral dead?

Despite digital marketing taking the center stage in recent years, it’s important to remember that offline marketing collateral is far from dead.  

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Only days to go!

Only days to go!

This week, we officially launch SaaStrdocs, an outreach initiative created exclusively for SaaStr Annual 2018!   We've built SaaStrdocs because we wanted to give back something useful t...

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Going deeper, but with more control

Going deeper, but with more control

The first features update of oh-so-many to come! At Paperflite, we never stop working to make sure your experience is the best it can be. That’s why we’re constantly trying to understand...

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The secret to effective marketing collateral

The secret to effective marketing collateral

Do you want to know what's key to making effective marketing collateral?  It's actually very simple: The key to making effective marketing collateral is having a clear process in place....

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Be smarter this SaaStr

Be smarter this SaaStr

SaaStr Annual is just around the corner, and we’re super excited! Over the last 3 years, the event has grown massively in size; from a respectable 2,000+ participants in 2015, to the whop...

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Are you talking to the right prospect?

Are you talking to the right prospect?

It all starts with knowing your buyer.   As sales managers, the only goal we (are supposed to) have every month is getting our teams to “crush” their sales quota.   Sadly, slumps hap...

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An Introduction to Marketing Collateral

An Introduction to Marketing Collateral

“Marketing Collateral” is a much used (and abused?) term in businesses today. Unfortunately, the widespread use of the term has not gone hand in hand with a clear understanding of what ...

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Make your LinkedIn posts more professional

Make your LinkedIn posts more professional

You know what I hear every day when I talk to other marketing or sales professionals?   "Content Is King."   That phrase has become what "Always Be Closing" was to the 90s – a modern ...

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Empowering sales teams to succeed

Empowering sales teams to succeed

When you’re a B2B salesperson, you tend to accept certain “truths” – 1. A strong relationship with the customer is paramount, 2. Multiple decision-makers tend to be involved, and that ...

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Measuring ROI as a B2B marketer

Measuring ROI as a B2B marketer

As a marketer in the B2B industry, it can be hard to measure the value you bring through the content you generate. Sure, your website analytics can help you assess how much traffic you a...

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How to talk to your prospects (online)

How to talk to your prospects (online)

The easiest thing to overlook when approaching your prospect is how we communicate with them.    Now, I know, that’s a very general statement, and one you’ve heard enough times. You’ve ...

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How to close B2B deals faster

How to close B2B deals faster

One of the most common questions that sales professionals have is, “how do I close deals faster?”   It is a question that transcends experience and situational circumstances – we are a ...

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How to create a great buying experience

How to create a great buying experience

I have been told I have a tendency to get carried away, so I’m going to do you a favor right now, and give you our three-step secret recipe without any extra fuss.    So, this is how yo...

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Top 5 ways to get your prospect to notice you

Top 5 ways to get your prospect to notice you

I was chatting with a friend the other day, and she was telling me how difficult it is in the online dating world. She'd recently signed up for a popular dating app and was crying on my s...

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