How Touchscreen Sales Content can Accelerate Sales Cycles

Whether you're selling a product or service, using touchscreens can help you create engaging and memorable experiences for your customers.

March 10.2023  9 minutes
 

In the world of sales, every moment counts. The faster you can close a deal, the better. That's why more and more businesses are turning to touchscreen technology to help them accelerate their sales cycles. Whether you're selling a product or service, using touchscreens can help you create engaging and memorable experiences for your customers.

 

 

In this article, we'll explore the benefits of using touchscreen technology in sales, as well as some tips for creating effective sales content and using touchscreens in multiple settings.

 

 

Interactive Touchscreen Displays Keep Customers Engaged

 

 

When it comes to making a sale, keeping your customers engaged is key. That's where interactive touchscreen displays come in. Instead of a traditional sales pitch, touchscreens allow you to create an immersive experience that captures your customers' attention and keeps them engaged throughout the sales process.

 

 

Whether it's a virtual tour of your product or service, an interactive quiz, or a customizable demo, touchscreens give you the ability to create a personalized experience that's tailored to your customers' needs.

 

 

Touchscreen Sales Content Helps You Stand Out from the Crowd

 

 

In a world where customers are bombarded with sales pitches every day, it can be difficult to stand out from the crowd. That's where touchscreen sales content comes in. By using touchscreens, you can create sales content that's visually stunning, interactive, and memorable.

 

 

Whether you're showcasing your product or service with stunning visuals, using videos and animations to explain complex concepts, or incorporating gamification elements to make the sales process more fun, touchscreens give you the ability to create sales content that stands out and makes a lasting impression on your customers.

 

 

Touchscreens Make It Easy to Customize Your Sales Pitch

 

 

One of the biggest benefits of using touchscreens in sales is the ability to customize your sales pitch on the fly. With traditional sales pitches, you may only have one or two presentations that you use for all customers.

 

 

But with touchscreens, you can easily tailor your pitch to each individual customer based on their needs, interests, and pain points. By doing so, you can create a more personalized experience for your customers, which can ultimately lead to faster sales cycles and higher conversion rates.

 


More Memorable Sales Presentations

 

 

Studies have shown that people are more likely to remember information that they see and interact with, rather than just hear. By using touchscreens in your sales presentations, you can create a more immersive experience that's more likely to stick in your customers' minds.

 

 

Whether it's a stunning visual display, an interactive demo, touchscreens give you the ability to create a memorable experience that your customers will remember long after the sale is over.

 

 

Cleverstory, is an interactive content platform that allows sales reps to create engaging presentations that can be used on touchscreen devices. The platform offers a range of features, including customizable templates, interactive elements, and multimedia integration, which can help sales reps create engaging and memorable sales experiences for their customers.

 

 

 Additionally, Cleverstory provides detailed analytics and tracking data, which can help sales reps measure the success of their presentations and make data-driven decisions for their sales strategy.

 


Increased Customer Engagement and Retention

 


One of the biggest challenges in sales is keeping your customers engaged throughout the sales process. Touchscreens can help you do just that. By creating interactive sales content, you can capture your customers' attention and keep them engaged throughout the sales process.

 

 

And by tailoring your sales pitch to each individual customer, you can create a more personalized experience that's more likely to resonate with them and lead to higher customer retention rates.

 

 

More Efficient Sales Cycles

 


When it comes to sales, time is money. The faster you can close a deal, the better. That's where touchscreens come in. By creating more engaging and personalized sales experiences for your customers, you can accelerate your sales cycles and close deals faster.

 

 

And by using touchscreens to automate certain parts of the sales process, such as data collection and lead nurturing, you can free up your sales team to focus on what they do best: selling.

 

 

Better Analytics and Tracking

 

 

One of the key benefits of using touchscreen technology in sales is the ability to track and analyze customer interactions. With the right software and hardware, sales reps can collect valuable data about how customers are engaging with the touchscreen displays and sales content.

 

 

This data can then be used to make informed decisions about sales strategies and content creation.

 

 

For example, if analytics show that certain product features are being clicked on more frequently than others, sales reps can focus their pitch on those features.

 

 

Or if analytics reveal that customers are frequently dropping off during a particular part of the sales presentation, the sales team can revise that part of the presentation to be more engaging and effective.

 

 

Furthermore, touchscreen technology allows for real-time data tracking, so sales reps can see how customers are engaging with the content in the moment.
Paperflite can help you here, sales reps can easily store, share, and edit content such as presentations, videos, and documents on their touchscreen devices, allowing them to make immediate adjustments to their pitch.

 

 

They can also track customer engagement with the content and receive real-time analytics, which can help them tailor their approach and improve their sales pitch using paperflite.

 

 

Touchscreen for field sales reps: 

 

 

Touchscreen technology is not just beneficial for sales reps in traditional office settings, but it also has advantages for field sales reps

 


With a touchscreen device, field sales reps can bring their sales presentations and materials with them on the go, without needing to carry around bulky paper materials.

 

 

They can easily show product demonstrations, share sales content, and collect customer data all in one place, making the sales process more efficient and streamlined. 

 


Additionally, since field sales reps often meet with clients in their own environments, touchscreens can help them tailor their presentations to the specific needs and interests of their customers.

 


Creating Engaging Sales Content for Touchscreens

 

 

Keep It Simple and Visual

 

 

When creating sales content for touchscreens, it's important to keep it simple and visually appealing. Customers are more likely to engage with content that is easy to understand and visually interesting. Use clear and concise language, and avoid overwhelming the customer with too much information at once.

 

 

In addition, use high-quality images and videos to showcase products and services. Visuals are a powerful way to capture customers' attention and make the sales pitch more memorable.

 

 

Use Interactive Elements like Videos and Animations

 

 

Interactive elements like videos and animations can take sales content to the next level. These elements can be used to demonstrate products and services in action, showcase customer testimonials, and even gamify the sales experience.

 

 

For example, a clothing retailer might create an interactive touchscreen display that allows customers to mix and match different clothing items to create their ideal outfit. This not only engages the customer, but also allows them to see the products in action and envision themselves wearing them.

 

 

Incorporate Gamification Elements

 

 

Gamification elements can be used to make the sales experience more fun and engaging. This can include things like quizzes, games, and reward systems. Gamification can also be used to incentivize customers to complete certain actions, such as providing their contact information or signing up for a newsletter.

 

 

For example, a car dealership might create an interactive touchscreen display that allows customers to "build" their dream car by selecting different features and options. As they select different options, they earn points that can be redeemed for discounts or other rewards.

 

 

Make It Easy to Navigate

 

 

Finally, it's important to make sales content easy to navigate. Customers should be able to find the information they need quickly and easily. Use clear and intuitive navigation menus, and avoid cluttering the screen with too many options.

 

 

Tips for Using Touchscreen Technology in Sales

 

 

Use Touchscreens in Multiple Settings

 

 

Touchscreens can be used in a variety of sales settings, from trade shows and conferences to retail stores and showrooms. By using touchscreens in multiple settings, sales reps can reach a wider audience and engage with customers in different ways.

 

 

For example, a company might use touchscreens at a trade show to showcase their products and services to potential customers. They might then use touchscreens in their retail stores to provide more detailed information to customers who are already interested in purchasing.

 

 

Train Your Sales Reps to Use Touchscreens Effectively

 

 

Using touchscreen technology in sales requires a certain level of proficiency from the sales reps. They must be trained on how to use the technology effectively to make the most out of it. This includes knowing how to navigate the software, accessing the right content, and responding to customer inquiries in real-time.

 

 

Training should also cover best practices for engaging customers using the touchscreen display. For example, reps can learn how to initiate conversations and use interactive features to keep the customer engaged. They can also learn how to customize their sales pitch based on the customer's interests and preferences.

 

 

Moreover, sales reps should also be trained on how to troubleshoot common issues that may arise during presentations. They should know how to handle glitches and technical difficulties to avoid disrupting the sales process. The goal is to ensure that sales reps feel confident and comfortable using touchscreen technology in any setting.

 

 

Choose the Right Touchscreen Technology for Your Needs

 

 

There are many different types of touchscreen technology available on the market, and choosing the right one for your needs is crucial. Factors to consider include the size and resolution of the display, the software and operating system, and the hardware components.

 

 

For example, if you plan to use the touchscreen display in outdoor settings, you will need a display with high brightness and anti-glare features. If you need to display high-quality visuals, you will need a display with a high resolution and color accuracy.

 

 

If you plan to use the touchscreen display for long periods of time, you will need a display with good ergonomics and durability.

 

 

It's also important to consider the software and operating system of the touchscreen technology. Some displays come with proprietary software that may not be compatible with your existing sales tools. Others may be limited in terms of customization and features.

 

 

Be sure to do your research and choose a touchscreen display that integrates seamlessly with your existing sales tools and offers the features and capabilities you need.

 

 

Conclusion 

 

 

Touchscreen technology can be a valuable tool for sales reps looking to close deals faster and more effectively. By using interactive displays and engaging sales content, sales reps can capture the customer's attention and stand out from the competition.

 

 

Touchscreen technology can also help streamline the sales process, allowing reps to close deals more efficiently and track customer behavior more effectively. With the right training and technology, sales reps can use touchscreen displays to create engaging and memorable sales experiences that drive results.
 

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