Sales & Marketing

What is content tracking? Types, Techniques, and Tools

What is content tracking? Types, Techniques, and Tools

1 What is content tracking 2 Why is content tracking important 3 Content tracking for marketing 4 Content tracking for sales 5 Difference between marketing and sales content tracking...

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Your All Inclusive Guide To Marketing Asset Management

Your All Inclusive Guide To Marketing Asset Management

A Blueprint to Guide You What Is Marketing Asset Management (MAM)? Difference Between Digital Asset Management and Marketing Asset Management 5 Benefits of Marketing Asset Management ...

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Sales Asset Management: What, Why and How

Sales Asset Management: What, Why and How

Here's to the amazing group of people who spend hours working with marketing and sales collateral, distribute various content and pitch your products to prospects, work day and night to c...

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How to make your content binge worthy!

How to make your content binge worthy!

'Just one last time, I promise' - Thought every addict, cheater, and binge watcher, ever.   As soon as we hear binging, we see bright red text screaming Netflix. Even though the thought...

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Making a Case for Interactive Content in 2021

Making a Case for Interactive Content in 2021

There are only two possible explanations if you’ve never seen this T-Rex on your screen until this point: a) The internet gods have blessed you b) Google Chrome is your best friend. Not. ...

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8 Must-have Salesforce Integrations for Sales and Marketing

8 Must-have Salesforce Integrations for Sales and Marketing

What Xerox is to photocopies, Salesforce is to Customer Relationship Management, or CRM as it’s widely known. When a brand becomes synonymous with its product category, it becomes evident...

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Selling in This Digital Economy - Cuppa Press

Selling in This Digital Economy - Cuppa Press

“Now’s the time to play the role of a consultant rather than that of a salesman", says Mike Cook, the Director of Research at DT Consulting. Change is but an understatement to describe 20...

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100+ PoV (Point of View) Examples

100+ PoV (Point of View) Examples

A wide range of over 100+ PoV templates have been curated from various industries as examples to build your own.

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33 Best Sales movies and Marketing movies of all time

33 Best Sales movies and Marketing movies of all time

A handpicked list of 33 best sales movies, marketing movies or sales & marketing movies of all time packaged particularly for sales reps and marketing professionals for inspiration an...

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Retailing during COVID-19

Retailing during COVID-19

The sudden slowdown of brick and mortar and uncertainty in consumer spending leaves the retail industry trying to figure out how to best drive business forward. We at Paperflite have stit...

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9 Customer Marketing Strategies to focus on your existing customers.

9 Customer Marketing Strategies to focus on your existing customers.

Here are 9 ways to tailor your customer marketing strategy to go beyond acquiring new customers to identify and promote existing ones, retain them as happy customers, and nurture them int...

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6 Strategies for Responsible Marketing in the wake of Coronavirus (COVID-19)

6 Strategies for Responsible Marketing in the wake of Coronavirus (COVID-19)

“The future is uncertain, but this uncertainty is at the very heart of human creativity.”  – Ilya Prigogine (Physical Chemist and a Nobel Laureate)

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Is physical marketing collateral dead?

Is physical marketing collateral dead?

Despite digital marketing taking the center stage in recent years, it’s important to remember that offline marketing collateral is far from dead.  

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The secret to effective marketing collateral

The secret to effective marketing collateral

Do you want to know what's key to making effective marketing collateral?    It's actually very simple:   The key to making effective marketing collateral is having a clear process in ...

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