Your Reps Spend Almost 45 Minutes Prepping for Every Sales Call. Here's How to Fix That.

Your Reps Are Spending 45 Minutes Prepping for Every Sales Call. Here's How to Fix That.

 

There's a ritual in sales that everyone pretends is sustainable: the pre-call scramble.

 

You've got a meeting in 30 minutes. You open five tabs. LinkedIn to stalk the prospect. The CRM to review the deal history. Your content library to figure out what's been shared. Maybe a Google search for recent company news. Then you're piecing it all together like some kind of detective, hoping you've got enough context to sound like you know what you're talking about.

 

If you're doing 10 calls a day, that's seven hours of research. Not selling. Research.

The math doesn't work.

 

The Problem

 

Let's be honest about what's actually happening. When your team is juggling 15-20 calls a day, they're making a choice: either skip the prep and wing it, or burn half their day on research that could've been automated years ago.

 

Most choose the former. They walk into calls with vibes and hope. They ask questions they already have answers to. They send content that's been sent before. They don't know what their teammates shared last week, so they duplicate effort or worse, contradict each other.

 

And when they do choose to prep properly? They're spending 30-45 minutes per call doing work that feels like it should take five.

 

What If Prep Took 10 Minutes Instead?

 

That's the premise behind Meeting Prep, a feature that lives right inside Google Calendar and surfaces everything your reps need to know before a call, without the tab sprawl.

 

Here's how it works: When you've got a meeting tied to a deal in your CRM, a "Meeting Prep" button appears in your calendar event. Click it, and a panel slides out with a briefing that would normally take you 45 minutes to compile.

 

You see:

 

Industry & People
 Company overview, size, industry, and the prospect's LinkedIn profile, so you know who you're talking to and what world they're operating in.

 

Shares Made
 What content your team has already shared with this prospect and how they engaged with it. No more asking "Did anyone send them the case study?" You already know.

 

Recommended Content
 Smart suggestions based on what's worked for similar deals. The system learns what resonates with prospects like yours and serves it up automatically.

 

Similar Deals
 Other deals your team has closed in the same industry. Context that helps you pattern-match and anticipate objections before they come up.

All of this in one place. No hunting. No switching between tools. Just click, read, and go.

 

What This Actually Means for Your Team

 

Let's talk impact.

 

Before Meeting Prep, reps were spending 30-45 minutes per call on research. After? Ten minutes. That's 35 minutes per meeting back in their day. Multiply that across 10 calls, and you've just given your team back six hours a week to actually sell.

 

"Meeting prep used to eat 30-45 minutes before every call," says Ananya, a Senior Account Executive at Paperflite. "Now it takes me 10 minutes, and I can actually focus on follow-ups instead of scrambling through LinkedIn and our CRM."

 

And here's the thing: they're not just saving time. They're showing up better prepared. They know what's been shared. They know what worked for similar prospects. They're not asking redundant questions or sending duplicate content. They're walking into calls with the kind of context that makes prospects think, Oh, they actually did their homework.

 

That's the difference between sounding competent and sounding like you care.

 

Is This Going to Cost You Extra?

 

No.

Meeting Prep is already included in your Paperflite subscription. You're already paying for it. Your team just needs to start using it.

Here's what you need:

• Your CRM integration (already set up)
• Google Calendar connected (probably already done)
• The Paperflite Chrome Extension installed (takes 30 seconds)

That's it. Three steps, less than five minutes, and your team has access to prep that used to take 45 minutes.

Currently, Meeting Prep is available for Google Calendar, with Outlook support coming soon.

 

What's Coming Next

 

This is just the beginning.

 

Outlook Support

 Meeting Prep will soon be available in Outlook Calendar, so your team gets the same prep capabilities no matter which platform they're using.

 

AI-Powered Roleplay

 

 Here's where it gets interesting. Soon, your reps will be able to practice their sales calls before they get on the call. The AI mimics the prospect's role and likely objections, so your team walks into the real call more confident.

 

 It's like having a sparring partner who knows exactly what curveballs your prospect is going to throw. This feature is coming soon for teams using HeySales.

 

The Real Question

 

If your team is spending seven hours a day on prep work that could take one, what are they not doing with those six extra hours?

 

They're not following up. They're not closing deals. They're not building relationships. They're stuck in the pre-game, when they should be on the field.

Meeting Prep doesn't just save time. It gives your reps their day back. It lets them show up to calls prepared, confident, and ready to actually sell, instead of scrambling to figure out who they're talking to five minutes before the Zoom link goes live.

 

Your team is already paying for this. They just need to start using it.

Need help getting your team set up? Let's get your team prepping smarter.