Sales Enablement

Sales enablement operates at the intersection of marketing and sales to increase marketing efficiency, accelerate sales, and enhance customer experience. Read our posts on sales enablement to know how the different players in the buyer’s journey are connected and delivering the right message at the right time is an imperative for modern businesses.

Content Marketing Plans for 2020

Content Marketing Plans for 2020

What makes a weaver bird's nest unusual? It is bottle-shaped and hangs upside down in thorny trees.    But, there is something more to it.   Scientists have discovered that a weaver b...

Read More
Jumpstart Your Field Service Content Strategy

Jumpstart Your Field Service Content Strategy

Have you ever been worried by a leaky tap? It freaks me out — more than a fly squirming at the nape of my neck on a warm, sweaty day in the tropics. I heave a sigh of relief only when I...

Read More
How to become the best sales rep?

How to become the best sales rep?

Are you a new sales rep? Do you wake up in the middle of the night thinking how you'll get through it? Do you slip into a coma-like state when you're delivering your pitch?   

Read More
What is Smarketing? 5 Tips to Align Your Sales and Marketing Teams

What is Smarketing? 5 Tips to Align Your Sales and Marketing Teams

The buyer’s journey has changed significantly in the last few years. For companies to keep up, they need to revise their strategies. One increasingly popular way of doing this is by getti...

Read More
What is a Product Catalog & Why Do You Need It? [Free Templates Included]

What is a Product Catalog & Why Do You Need It? [Free Templates Included]

A product catalog is a type of marketing collateral that lists essential product details that help buyers make a purchase decision. These details include product features, descriptions,...

Read More
10 ways to use an iPad for Sales Enablement

10 ways to use an iPad for Sales Enablement

  As a sales professional, what is your favorite tool? Your laptop, mobile, the Bluetooth headset, or the coffee mug?   For a lot of sales representatives, it is the iPad, which is the...

Read More
What is Sales Enablement?

What is Sales Enablement?

What is Sales Enablement?   Sales enablement operates at the intersection of marketing and sales to increase marketing efficiency, accelerate sales, and enhance customer experience by l...

Read More
Sales Enablement Solution

Sales Enablement Solution

In part two of our Sales Enablement series, we examined the reasons why enterprises are missing out on different opportunities due to the widening gap between marketing and sales technolo...

Read More
Sales Enablement - What Businesses are Missing Out On

Sales Enablement - What Businesses are Missing Out On

In the first part of our Sales Enablement series, we explored how the different players in the buyer’s journey are interconnected and delivering the right message at the right time to the...

Read More
Best Out of Office Messages in 2019

Best Out of Office Messages in 2019

An out-of-office message is a subtle yet effective way to let your senders know of your unavailability.   What goes through your mind when you see an out-of-office message like the one ...

Read More
The Ultimate Guide to Sales Battle Cards

The Ultimate Guide to Sales Battle Cards

1 What is a Sales Battle Card? 2 Why Do Sales Teams Need Battle Cards? 3 What are the Types of Battle Cards? 4 How Do You create a competitive battle card? 5 What are the Elements of...

Read More
Write an Awesome Headline on LinkedIn

Write an Awesome Headline on LinkedIn

A LinkedIn headline is like an article heading that entices the audience to read it. It is a unique opportunity, that lets you announce yourself to your profile visitors within 120 charac...

Read More
What is my LinkedIn URL?

What is my LinkedIn URL?

Have you been trying to figure your LinkedIn URL? Read along to know how to customize and shorten your LinkedIn URL.    Consider this statistic for a moment - there are 575 million user...

Read More
How to Make a Picture Transparent in PowerPoint?

How to Make a Picture Transparent in PowerPoint?

Are you trying to make a picture transparent in PowerPoint and you feel you could do with some help?   It is a brilliant hack to cut out unwanted noise in your presentations.   This s...

Read More
How to Add a Signature in Gmail (A Step-by-Step Guide)

How to Add a Signature in Gmail (A Step-by-Step Guide)

Gmail has become one of the most favored email providers for small and large businesses. Launched in 2004 as a service provider that did not have sufficient infrastructure to provide user...

Read More
Introduction to Sales Kit

Introduction to Sales Kit

A sales kit is a collection of product/service-related documents, used by the sales teams to navigate the buyer across the sales cycle. The content of the sales kit can vary according t...

Read More
Sales Content Management Guide

Sales Content Management Guide

1 Sales Content Management: Introduction 2 What Does Sales Content Mean? 3 What is Sales Content Management? 4 Reasons Why Sales Content Management is Important 5 Adopting an Effecti...

Read More
4 Key Sales Enablement Metrics That Matter

4 Key Sales Enablement Metrics That Matter

"If you can measure it, you can improve it.​​​​​​"

Read More
B2B Sales Enablement Collateral: What Is It, And Why Is It Important?

B2B Sales Enablement Collateral: What Is It, And Why Is It Important?

Sales enablement collateral is content used to train sales reps with a company’s value proposition. It includes playbooks, battle cards, quizzes, how-to guides, call scripts, training &am...

Read More
The Best Sales Books That Will Up Your Sales Game

The Best Sales Books That Will Up Your Sales Game

Salespeople are always chasing targets and are under the pump almost all of the time. But, they must also hone their skills continue to make themselves more efficient so they can close mo...

Read More
The Basics of B2B Sales Collateral You Need to Know

The Basics of B2B Sales Collateral You Need to Know

Sales collateral is used by salespersons to convince their customers with the value of their solutions. The objective of sales collaterals is to provide the target audience with the requi...

Read More
15 Best Chrome Extensions for Sales Reps

15 Best Chrome Extensions for Sales Reps

Are you a sales rep who is always on the lookout for hacks that can make your life easy? Well, you've just landed in the right place! Because our sales folks are willing to help everyone ...

Read More
Empowering sales teams to succeed

Empowering sales teams to succeed

When you’re a B2B salesperson, you tend to accept certain “truths” – 1. A strong relationship with the customer is paramount, 2. Multiple decision-makers tend to be involved, and that ...

Read More
Top 5 ways to get your prospect to notice you

Top 5 ways to get your prospect to notice you

I was chatting with a friend the other day, and she was telling me how difficult it is in the online dating world. She'd recently signed up for a popular dating app and was crying on my s...

Read More