Sales Enablement

Sales enablement operates at the intersection of marketing and sales to increase marketing efficiency, accelerate sales, and enhance customer experience. Read our posts on sales enablement to know how the different players in the buyer’s journey are connected and delivering the right message at the right time is an imperative for modern businesses.

How to Generate leads with gated content?

How to Generate leads with gated content?

Gating is the process of….wait - fill in your mail id, phone number, food preferences, height, weight, etc and you’ll be able to read further.       Okay.Okay. Just Kidding. You don’t ...

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Top 8 Sales Enablement Softwares That Give You The Edge

Top 8 Sales Enablement Softwares That Give You The Edge

Should we even tell you this? You know the power technology has to transform, you have experienced it and marvelled. We are just here to help you use that power to your advantage.    Wh...

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11 Sales Enablement Best Practices to make your Business Rock and Roll

11 Sales Enablement Best Practices to make your Business Rock and Roll

  Look familiar? We’ve all been here, at least in our minds.    Why, oh why, am I unable to find that latest copy of the brochure? Did my prospect read the pricing document I had share...

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20+ Sales Enablement Tools That Will Make Your Life Easier

20+ Sales Enablement Tools That Will Make Your Life Easier

A Blueprint to Guide You What is Sales Enablement? Why do Sales teams need Sales Enablement Tools? 20+ Sales Enablement Tools That Will Make Your Life Easier Content Management Tool...

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What Sales Enablement Looks Like in a Small to Mid-Size Law Firm

What Sales Enablement Looks Like in a Small to Mid-Size Law Firm

Lawyers are made for the courtroom. They sway juries, dedicate themselves to the craft, and help clients navigate the rocky road that is the justice system. Before lawyers can close the c...

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Sales Asset Management: What, Why and How

Sales Asset Management: What, Why and How

Here's to the amazing group of people who spend hours working with marketing and sales collateral, distribute various content and pitch your products to prospects, work day and night to c...

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Piñatas break. Sales pipelines shouldn’t

Piñatas break. Sales pipelines shouldn’t

Ever walked away after signing a “save the environment” petition and felt incredibly targeted? How do these people always know to target the metal-straw-in-her-drink holding, faux leather...

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How TIS’s Sales team used content to their advantage with Paperflite while dealing with complex buying cycles

How TIS’s Sales team used content to their advantage with Paperflite while dealing with complex buying cycles

Company: Treasury Intelligence Solution (TIS) Industry: Cloud-based platform for outbound payments Founded: 2010  

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A Beginner’s Guide to Sales Enablement

A Beginner’s Guide to Sales Enablement

What does a hip nightclub have to do with Sales Enablement?   Are you calling yourself an Enablement team when you're in fact a Marketing team?   What does success look like in Sales...

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How Aspire Systems solved its deep-rooted content issue using Paperflite

How Aspire Systems solved its deep-rooted content issue using Paperflite

A Blueprint to Guide You The sales team’s gripe Stone Age systems A deep-rooted content problem Evaluating a content management platform Testing waters with Pape

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B2B Sales Enablement Collateral: What Is It, And Why Is It Important?

B2B Sales Enablement Collateral: What Is It, And Why Is It Important?

Sales enablement collateral is content used to train sales reps with a company’s value proposition. It includes playbooks, battle cards, quizzes, how-to guides, call scripts, training &am...

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What is a Product Catalog & Why Do You Need It? [Free Templates Included]

What is a Product Catalog & Why Do You Need It? [Free Templates Included]

A Blueprint to Guide You Who Needs Product Catalogs? 9 Reasons why you need product catalogs To Glean Information Reduce Business Cycles Help Sales R

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Making a Case for Interactive Content in 2021

Making a Case for Interactive Content in 2021

There are only two possible explanations if you’ve never seen this T-Rex on your screen until this point: a) The internet gods have blessed you b) Google Chrome is your best friend. Not. ...

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HubSpot integrations for Sales and Marketing in 2021 and Beyond

HubSpot integrations for Sales and Marketing in 2021 and Beyond

In 2009, Apple launched “there’s an app for that” commercial for iPhone 3G.    Back then, the app ecosystem was just beginning to flourish. The phrase was quite precise in conveying the...

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Striking Gold with Sales Enablement

Striking Gold with Sales Enablement

If sales growth is gold, sales enablement is a combination of a treasure map and the tools to find the gold. 

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15 Best Chrome Extensions for Sales Reps

15 Best Chrome Extensions for Sales Reps

Are you a sales rep who is always on the lookout for hacks that can make your life easy? Well, you've just landed in the right place! Because our sales folks are willing to help everyone ...

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The Ultimate Guide on Battle Cards and How to Use Them

The Ultimate Guide on Battle Cards and How to Use Them

1 What is a Sales Battle Card? 2 Why Do Sales Teams Need Battle Cards? 3 What are the Types of Battle Cards? 4 How Do You create a competitive battle card? 5 What are the Elements of...

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100+ Brochure Examples & Templates across Industries

100+ Brochure Examples & Templates across Industries

A handpicked list of over 100 different marketing brochure and sales brochure examples curated from muliple industries.

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"Growth comes from following processes over tactics"

"Growth comes from following processes over tactics"

Growing a business can be fun only if you know what is working and how to keep repeating it. That is because one-time tactics will not survive your business lifecycle, but repeatable pr...

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Drive more sales with existing content

Drive more sales with existing content

Sales reps need content to sell.    A sales rep is like a weaver bird building nests. The weaver bird needs tiny pieces of twigs, grass, and stalks to weave together intricate nests. ...

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Content Marketing Plans for 2020

Content Marketing Plans for 2020

What makes a weaver bird's nest unusual? It is bottle-shaped and hangs upside down in thorny trees.    But, there is something more to it.   Scientists have discovered that a weaver b...

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Jumpstart Your Field Service Content Strategy

Jumpstart Your Field Service Content Strategy

Have you ever been worried by a leaky tap? It freaks me out — more than a fly squirming at the nape of my neck on a warm, sweaty day in the tropics. I heave a sigh of relief only when I...

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How to become the best sales rep?

How to become the best sales rep?

Are you a new sales rep? Do you wake up in the middle of the night thinking how you'll get through it? Do you slip into a coma-like state when you're delivering your pitch?   

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What is Smarketing? 5 Tips to Align Your Sales and Marketing Teams

What is Smarketing? 5 Tips to Align Your Sales and Marketing Teams

The buyer’s journey has changed significantly in the last few years. For companies to keep up, they need to revise their strategies. One increasingly popular way of doing this is by getti...

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10 ways to use an iPad for Sales Enablement

10 ways to use an iPad for Sales Enablement

  As a sales professional, what is your favorite tool? Your laptop, mobile, the Bluetooth headset, or the coffee mug?   For a lot of sales representatives, it is the iPad, which is the...

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What  is Sales Enablement? Tools, Functions and Resources

What is Sales Enablement? Tools, Functions and Resources

What is Sales Enablement?   Sales enablement is a strategic approach that provides sales teams with resources and tools to improve efficiency and effectiveness while engaging prospects ...

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Sales Enablement Solution

Sales Enablement Solution

A Blueprint to Guide You The Solution: How Do You Overcome These Challenges? How Can You Find the Right Sales Enablement Tool? Evaluating the Right Sales Enablement Platform: The 12-P...

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13 Most Important Types of Sales Enablement Content

13 Most Important Types of Sales Enablement Content

The significance of content cannot be overstated, It establishes connections among individuals and teams, culminating in the conversion of potential customers into actual patrons.   Yet...

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Best Out of Office Messages in 2019

Best Out of Office Messages in 2019

An out-of-office message is a subtle yet effective way to let your senders know of your unavailability.   What goes through your mind when you see an out-of-office message like the one ...

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Write an Awesome Headline on LinkedIn

Write an Awesome Headline on LinkedIn

A LinkedIn headline is like an article heading that entices the audience to read it. It is a unique opportunity, that lets you announce yourself to your profile visitors within 120 charac...

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What is my LinkedIn URL?

What is my LinkedIn URL?

Have you been trying to figure your LinkedIn URL? Read along to know how to customize and shorten your LinkedIn URL.    Consider this statistic for a moment - there are 575 million user...

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How to Make a Picture Transparent in PowerPoint?

How to Make a Picture Transparent in PowerPoint?

Are you trying to make a picture transparent in PowerPoint and you feel you could do with some help?   It is a brilliant hack to cut out unwanted noise in your presentations.   This s...

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How to Add a Signature in Gmail (A Step-by-Step Guide)

How to Add a Signature in Gmail (A Step-by-Step Guide)

Gmail has become one of the most favored email providers for small and large businesses. Launched in 2004 as a service provider that did not have sufficient infrastructure to provide user...

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Introduction to Sales Kit

Introduction to Sales Kit

A sales kit is a collection of product/service-related documents, used by the sales teams to navigate the buyer across the sales cycle. The content of the sales kit can vary according t...

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Sales Content Management Guide

Sales Content Management Guide

1 Sales Content Management: Introduction 2 What Does Sales Content Mean? 3 What is Sales Content Management? 4 Reasons Why Sales Content Management is Important 5 Adopting an Effecti...

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4 Key Sales Enablement Metrics That Matter

4 Key Sales Enablement Metrics That Matter

"If you can measure it, you can improve it.​​​​​​"

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The Best Sales Books That Will Up Your Sales Game

The Best Sales Books That Will Up Your Sales Game

Salespeople are always chasing targets and are under the pump almost all of the time. But, they must also hone their skills continue to make themselves more efficient so they can close mo...

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17 Must-have types of sales collateral with examples

17 Must-have types of sales collateral with examples

What is a Sales collateral?   Sales collateral gives potential prospects the information they would need to make a decision. It ensures that the target audience have the necessary detai...

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Empowering sales teams to succeed

Empowering sales teams to succeed

When you’re a B2B salesperson, you tend to accept certain “truths” –   1. A strong relationship with the customer is paramount, 2. Multiple decision-makers tend to be involved, and tha...

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Top 5 ways to get your prospect to notice you

Top 5 ways to get your prospect to notice you

I was chatting with a friend the other day, and she was telling me how difficult it is in the online dating world. She'd recently signed up for a popular dating app and was crying on my s...

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