"Growth comes from following processes over tactics"
Growing a business can be fun only if you know what is working and how to keep repeating it. That is because one-time tactics will not survive your business lifecycle, but repeatable pr...Read More
What is Smarketing? 5 Tips to Align Your Sales and Marketing Teams
The buyer’s journey has changed significantly in the last few years. For companies to keep up, they need to revise their strategies. One increasingly popular way of doing this is by getti...Read More
What is a Product Catalog & Why Do You Need It? [Free Templates Included]
A product catalog is a type of marketing collateral that lists essential product details that help buyers make a purchase decision. These details include product features, descriptions,...Read More
Sales Enablement - What Businesses are Missing Out On
In the first part of our Sales Enablement series, we explored how the different players in the buyer’s journey are interconnected and delivering the right message at the right time to the...Read More
How to Add a Signature in Gmail (A Step-by-Step Guide)
Gmail has become one of the most favored email providers for small and large businesses. Launched in 2004 as a service provider that did not have sufficient infrastructure to provide user...Read More
B2B Sales Enablement Collateral: What Is It, And Why Is It Important?
Sales enablement collateral is content used to train sales reps with a company’s value proposition. It includes playbooks, battle cards, quizzes, how-to guides, call scripts, training &am...Read More
The Basics of B2B Sales Collateral You Need to Know
Sales collateral is used by salespersons to convince their customers with the value of their solutions. The objective of sales collaterals is to provide the target audience with the requi...Read More