Marketing

Email Marketing Sins to Avoid in 2021

Email Marketing Sins to Avoid in 2021

Are broken elements and wrong colors the worst mistakes a digital marketer can make when sending an email newsletter campaign? Or are those just the tip of the iceberg when it comes to em...

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HubSpot integrations for Sales and Marketing in 2021 and Beyond

HubSpot integrations for Sales and Marketing in 2021 and Beyond

In 2009, Apple launched “there’s an app for that” commercial for iPhone 3G.    Back then, the app ecosystem was just beginning to flourish. The phrase was quite precise in conveying the...

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How to build your marketing superhero suit - Cuppa Press

How to build your marketing superhero suit - Cuppa Press

"It's never about what we deserve. It's about what we believe." - Wonder Woman   What happens when you believe you can truly make a difference?   You become a Superhero.   Marketers...

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6 Strategies for Responsible Marketing in the wake of Coronavirus (COVID-19)

6 Strategies for Responsible Marketing in the wake of Coronavirus (COVID-19)

“The future is uncertain, but this uncertainty is at the very heart of human creativity.”  – Ilya Prigogine (Physical Chemist and a Nobel Laureate) We, the Humankind, are facing a cr...

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Measuring ROI as a B2B marketer

Measuring ROI as a B2B marketer

As a marketer in the B2B industry, it can be hard to measure the value you bring through the content you generate. Sure, your website analytics can help you assess how much traffic you a...

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