Marketing Collateral

How to measure & track video content?

How to measure & track video content?

Track Videos Sales and marketing teams can track videos to know how their prospects and customers are engaging with them videos, their preferences, usage patterns, bounce rates, and fram...

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How to make your fans love your product update emails

How to make your fans love your product update emails

  Remember when Instagram switched to horizontal scrolling, and there was a huge public outcry?     Contrary to popular belief, we do care about the apps & tools we frequent, and a...

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Competitive Intelligence Done Right [Free Templates]

Competitive Intelligence Done Right [Free Templates]

What is competitive intelligence? Competitive intelligence is about knowing how good your business is versus competition. Acknowledging the presence of your competitors (and their streng...

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How to write a White Paper? [With free templates]

How to write a White Paper? [With free templates]

What is a white paper? White papers are great examples of marketing collateral that exhibit your authority over a chosen niche. They form a key part of a company’s marketing collateral s...

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The Basics of B2B Sales Collateral You Need to Know

The Basics of B2B Sales Collateral You Need to Know

Nicole Ferris is a sales administrator for an IT Services company who enables the 400 reps in her team to sell effectively. After a recent meeting with her reps, she realizes that their l...

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Best White Paper Templates For New Markets

Best White Paper Templates For New Markets

Entering a new market can be tricky for even the most seasoned businesses who are spread across the globe. A lot of time, effort and money are spent in terms of planning, budgeting, resea...

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 The Best White Paper Examples for B2B Marketers

The Best White Paper Examples for B2B Marketers

Introduction: What is a White Paper? White papers are great examples of marketing collateral that exhibit your authority over a chosen niche. Mostly, they are long-form content intended ...

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The Ultimate Guide to Creating Marketing Collaterals for Consulting Companies

The Ultimate Guide to Creating Marketing Collaterals for Consulting Companies

As marketers at consulting companies, no matter at what stage you are in your content creation and distribution journey – delivering effective marketing collateral that backs the abilitie...

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Is physical marketing collateral dead?

Is physical marketing collateral dead?

Despite digital marketing taking the center stage in recent years, it’s important to remember that offline marketing collateral is far from dead.  

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The secret to effective marketing collateral

The secret to effective marketing collateral

Do you want to know what's key to making effective marketing collateral?  It's actually very simple: The key to making effective marketing collateral is having a clear process in place....

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An Introduction to Marketing Collateral

An Introduction to Marketing Collateral

1 What is Marketing Collateral? 2 Why Do You Need Marketing Collateral? 3 Marketing Collateral: Objectives 4 Marketing Collateral Examples 5 Marketing Collateral: Key Numbers 6 Mark...

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