Marketing Collateral

Content Marketing Plans for 2020

Content Marketing Plans for 2020

What makes a weaver bird's nest unusual? It is bottle-shaped and hangs upside down in thorny trees.    But, there is something more to it.   Scientists have discovered that a weaver b...

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Jumpstart Your Field Service Content Strategy

Jumpstart Your Field Service Content Strategy

Have you ever been worried by a leaky tap? It freaks me out — more than a fly squirming at the nape of my neck on a warm, sweaty day in the tropics. I heave a sigh of relief only when I...

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What is Smarketing? 5 Tips to Align Your Sales and Marketing Teams

What is Smarketing? 5 Tips to Align Your Sales and Marketing Teams

The buyer’s journey has changed significantly in the last few years. For companies to keep up, they need to revise their strategies. One increasingly popular way of doing this is by getti...

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What is a Product Catalog & Why Do You Need It? [Free Templates Included]

What is a Product Catalog & Why Do You Need It? [Free Templates Included]

A product catalog is a type of marketing collateral that lists essential product details that help buyers make a purchase decision. These details include product features, descriptions,...

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Nurture Leads with Content That Converts

Nurture Leads with Content That Converts

Content sells. It sells faster when you use it correctly. Today, your leads get too many offers selling them things they would have never imagined they need. However, attention spans are ...

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The Biggest Online Content Marketing Mistakes (And How to Avoid Them)

The Biggest Online Content Marketing Mistakes (And How to Avoid Them)

1 Not Knowing Your Audience 2 Not Knowing Your Goals 3 Not Writing for Your Audience 4 Know What Your Business is Known For 5 Tapping the Wrong Distribution Channel 6 Quality Over Q...

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What is Field Marketing and Why Does It Matter?

What is Field Marketing and Why Does It Matter?

1 What is Field Marketing? 2 Benefits Of Field Marketing 3 Explaining Field Marketing Activities? 4 Field Marketing vs.

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How to write a White Paper? [With free templates]

How to write a White Paper? [With free templates]

What is a White Paper?   White papers are great examples of marketing collateral that exhibit your authority over a chosen niche. They form a key part of a company’s marketing collatera...

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 The Best White Paper Examples for B2B Marketers

The Best White Paper Examples for B2B Marketers

Introduction: What is a White Paper? White papers are great examples of marketing collateral that exhibit your authority over a chosen niche. Mostly, they are long-form content intended ...

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An Introduction to Marketing Collateral

An Introduction to Marketing Collateral

1 What is Marketing Collateral? 2 History of Marketing Collateral? 3 Why Do You Need Marketing Collateral? 4 Benefits of Marketing Collateral 5 Marketing Collaterals Ideas 6 Marketi...

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Lesser Known Methods in Real Estate Selling

Lesser Known Methods in Real Estate Selling

Buying a home for most of us is a one-time life experience. We want to be extremely sure of every nook and cranny before we make it ours.   No matter where we are - in the shower or wai...

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How to track videos and measure their ROI?

How to track videos and measure their ROI?

Track videos and their performance to optimize your marketing collateral strategy.     On April 24, 2005, YouTube co-founder Jawed Karim uploaded the first video titled Me at the zoo, whi...

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How to make your fans love your product update emails

How to make your fans love your product update emails

  Remember when Instagram switched to horizontal scrolling, and there was a huge public outcry?     Contrary to popular belief, we do care about the apps & tools we frequent, and a...

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Sales Content Management Guide

Sales Content Management Guide

1 Sales Content Management: Introduction 2 What Does Sales Content Mean? 3 What is Sales Content Management? 4 Reasons Why Sales Content Management is Important 5 Adopting an Effecti...

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Competitive Intelligence Done Right [Free Templates]

Competitive Intelligence Done Right [Free Templates]

What is Competitive Intelligence? Competitive intelligence is about knowing how good your business is versus competition. Acknowledging the presence of your competitors (and their streng...

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The Basics of B2B Sales Collateral You Need to Know

The Basics of B2B Sales Collateral You Need to Know

Sales collateral is used by salespersons to convince their customers with the value of their solutions. The objective of sales collaterals is to provide the target audience with the requi...

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Best Examples of Policy White Papers by Governments

Best Examples of Policy White Papers by Governments

Government agencies are best known for policymaking and its implementation, and publish white papers to let the general public know about it.   The target audience for policy white pape...

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Best White Paper Templates For New Markets

Best White Paper Templates For New Markets

Entering a new market can be tricky for even the most seasoned businesses who are spread across the globe. A lot of time, effort and money are spent in terms of planning, budgeting, resea...

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The Ultimate Guide to Creating Marketing Collaterals for Consulting Companies

The Ultimate Guide to Creating Marketing Collaterals for Consulting Companies

As marketers at consulting companies, no matter at what stage you are in your content creation and distribution journey – delivering effective marketing collateral that backs the abilitie...

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Is physical marketing collateral dead?

Is physical marketing collateral dead?

Despite digital marketing taking the center stage in recent years, it’s important to remember that offline marketing collateral is far from dead.  

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The secret to effective marketing collateral

The secret to effective marketing collateral

Do you want to know what's key to making effective marketing collateral?  It's actually very simple: The key to making effective marketing collateral is having a clear process in place....

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