B2B Marketing

How to write a White Paper? [With free templates]

How to write a White Paper? [With free templates]

What is a White Paper?   White papers are great examples of marketing collateral that exhibit your authority over a chosen niche. They form a key part of a company’s marketing collatera...

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The Ultimate Guide to Sales Battle Cards

The Ultimate Guide to Sales Battle Cards

1 What is a Sales Battle Card? 2 Why Do Sales Teams Need Battle Cards? 3 What are the Types of Battle Cards? 4 How Do You create a competitive battle card? 5 What are the Elements of...

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 The Best White Paper Examples for B2B Marketers

The Best White Paper Examples for B2B Marketers

Introduction: What is a White Paper? White papers are great examples of marketing collateral that exhibit your authority over a chosen niche. Mostly, they are long-form content intended ...

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An Introduction to Marketing Collateral

An Introduction to Marketing Collateral

1 What is Marketing Collateral? 2 History of Marketing Collateral? 3 Why Do You Need Marketing Collateral? 4 Benefits of Marketing Collateral 5 Marketing Collaterals Ideas 6 Marketi...

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Video Analytics: Helping Sales and Marketing teams strategize content

Video Analytics: Helping Sales and Marketing teams strategize content

WHAT IS VIDEO ANALYTICS? Video analytics provides marketing and sales teams with a complete view of how their leads and customers are engaging with their videos. It gives you data about ...

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Is physical marketing collateral dead?

Is physical marketing collateral dead?

Despite digital marketing taking the center stage in recent years, it’s important to remember that offline marketing collateral is far from dead.  

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The secret to effective marketing collateral

The secret to effective marketing collateral

Do you want to know what's key to making effective marketing collateral?  It's actually very simple: The key to making effective marketing collateral is having a clear process in place....

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