B2B Marketing

What is Video Analytics and Why You Should Care about it?

What is Video Analytics and Why You Should Care about it?

What is Video Analytics? Video analytics provides marketing and sales teams with visibility into how their leads and customers are engaging with videos, their preferences, usage patterns...

Read More
How to write a White Paper? [With free templates]

How to write a White Paper? [With free templates]

What is a white paper? White papers are great examples of marketing collateral that exhibit your authority over a chosen niche. They form a key part of a company’s marketing collateral s...

Read More
Is physical marketing collateral dead?

Is physical marketing collateral dead?

Despite digital marketing taking the center stage in recent years, it’s important to remember that offline marketing collateral is far from dead.  

Read More
The secret to effective marketing collateral

The secret to effective marketing collateral

Do you want to know what's key to making effective marketing collateral?  It's actually very simple: The key to making effective marketing collateral is having a clear process in place....

Read More
An Introduction to Marketing Collateral

An Introduction to Marketing Collateral

1 What is Marketing Collateral? 2 Why Do You Need Marketing Collateral? 3 Marketing Collateral: Objectives 4 Marketing Collateral Examples 5 Marketing Collateral: Key Numbers 6 Mark...

Read More