Paperflite Wins NASSCOM’s DESIGN4INDIA 2018 Award

The leading marketing collateral and sales enablement startup bags the ‘Web’ award in its maiden edition.

September 28.2018 3 minutes
 

[Bengaluru, India] – 25 Sep, 2018 – Paperflite has been announced the Design Award 2018 winner in the Web Category by the Design4India initiative. The Design Awards aim to spur innovation with a focus being on technology product design, that is simple yet builds a powerful product and exemplifies Experience Design. This is organized by NASSCOM in partnership with Adobe, Facebook and WeWork.

 

In its first year, the award recognized India’s best product innovators who have demonstrated revolutionary design on new/existing products, and have the potential to be future market disruptors.

 

Paperflite, the only finalist featured in both the ‘Web’ and ‘Mobile’ categories, bagged the award amongst a list of 12 other finalists from across the nation including multi-billion dollar businesses and leading design agencies. The finalists were judged based on the following key parameters:

 

Differentiator

How does this product/concept stand out against the next best competitor(s) from the perspective of value-add?

 

Innovation 

What level of innovation has been observed in the solution delivery of the product?

 

Sustainability

How does the product ensure sustainability of the environment, society, and people?

 

Creativity

What is the level of creativity observed in the product/solution from a thought-process, delivery, and overall appeal?

 

User friendliness (Usability & Functionality) 

What is the ease-of-adoption for the end-user group with the solution?

 

Aesthetics

What is the level of positive visual appeal of the product from the end-user perspective?

 

The jury comprised of an eminent panel of design experts from companies and institutions that included World Design Organization, National Institute of Design, Facebook, Adobe and Elephant Strategy.

 

“At Paperflite, we believe the core of our success lies in product experience and customer experience and everything we do revolves around them. This award is a testament to the skill, ingenuity and passion of the entire Paperflite team” said, Yega Kumarappan, Chief Product Officer at the sidelines of the award ceremony.

 

To experience the award winning platform, you can subscribe for a free- trial at www.paperflite.com

 

About Nasscom’s Design4India Awards

DESIGN4INDIA, an initiative by NASSCOM built in partnership with Facebook aims to augment the software product innovation ecosystem in the country. Their vision is to “catalyze the product, startup and innovation ecosystem in India.” DESIGN4INDIA’s first edition of awards focused on recognizing startups, software product companies and students who have exemplified innovation by blending design, originality and entrepreneurship.

 

About Paperflite

Paperflite is the leading marketing collateral and sales enablement software which allows sales and marketing teams to organize, distribute and share their content. With Paperflite, you can now track your content across its entire journey, get deeper insights into what works best. Learn when and know how your prospects interact with your content on multiple channels, so you can instantly engage with hot leads and nurture cold ones. Paperflite's real time engagement analytics tell you how end-users use your content, when your content is accessed, viewed or shared, so you always know exactly what to do next. Visit us at: www.paperflite.com.

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