Cuppa Press

A B2B content marketer and a newsroom editor walk into a bar. What happens next?   “They probably complain - they have a lot of gripes”    ^ Christopher Gillespie, former software sal...

“My Apple Watch thinks I’ve been exercising because of my heart rate”   ^ Exact words said by Christopher Willis (Acrolinx) when he joined us on Cuppa Press. 

If asked about trashy differentiation tricks that are touted as best practices, most people might hold back.   But Peep Laja is not most people. Having spearheaded brands such as CXL an...

Bring out the champagne because a brand new season of Cuppa Press is now live! You’ll see several new elements on the show and with the branding as we move forward. Thank you for being he...

Posting content on every social media platform, every single day works for people with an extensive team dedicated just for this.    But will it work for you?   Making you ponder on t...

As the camera started rolling, a sense of comfort settled in on her face as if to reveal she was always meant to do this; as if she was home.    Hailing from the beautiful city of Uppsa...

"It's never about what we deserve. It's about what we believe." - Wonder Woman   What happens when you believe you can truly make a difference?   You become a Superhero.   Marketers...

We were today years old when we learnt that being called ‘Newsletter Nerd’ or ‘Newsletter Monster’ was not common. What an absolute shocker.    Newsletters are one medium for brands to ...

Picture this -  You very passionately continue talking to a room of 10 people about the sophisticated technology that your product uses.     …. Only to realize that only 1 of them truly...

“Now’s the time to play the role of a consultant rather than that of a salesman", says Mike Cook, the Director of Research at DT Consulting. Change is but an understatement to describe 20...

In this edition of Paperflite's talk-show series titled 'Cuppa Press', we decided to take the bull (read Content Marketing) by its horns.  “Content Marketing has seen a boom and the ...

Cuppa Press as you all know is a talk-show series where we talk about marketing, technology, and a lot more.   In this edition of Cuppa Press, we decided to address an important topic ...

Cuppa Press, as you might know, is a talk-show series aimed at giving you some rambles on marketing, technology and a lot more.   In this edition, we have roped in Imraan Moh from Mohol...

A Talk-Show series aimed at giving you some rambles on marketing, technology and a lot more.