The Best White Paper Examples for B2B Marketers

Key insights from the best B2B white paper examples across 9 industries

July 02.2019  5 minutes

Introduction: What is a White Paper?

White papers are great examples of marketing collateral that exhibit your authority over a chosen niche. Mostly, they are long-form content intended to educate the target audience, that delve deeper into industry trends, issues, and policies and explain its causes, implications, and benefits.


Companies, public institutions, governments, universities, and individuals publish white papers to address an industry problem to propose their solution to it. That way, their product/solution has better recall value than its competitors.


According to the B2B Content Marketing 2018 Benchmarks, Budgets, and Trends report, white papers are one of the top 4 most effective types of marketing collateral preferred by 71% of companies.


Content marketers across industries use white papers as potential tools for sales. But, a lot of effort, time, resources, and money goes into creating it. So, how do you ensure your white paper gives you more bang for your buck?


In this blog, we have condensed our research of more than 70 white papers across industries and have drawn the below insights that will help you create the best white papers.


"White papers are long-form content intended to educate and inform the target audience. They delve deeper into issues, trends, and policies, and explain their causes, implications, and benefits."


Learn the 8 steps to writing awesome white papers with free templates.


Creating a white paper needs a lot of work even before you begin working on the core structure. Planning, stakeholder signoff, SEO strategy, value proposition, and ability to drive revenues are vital factors that you need to consider before putting pen to paper.


Let's look at how some of the most famous companies are doing it effectively. Jump to the best white paper examples in your industry:



To make it easier for you, we have outlined below the best practices that you can implement while creating white papers that will resonate with your target audience:


1. What is the Best Structure for a White Paper?


Every company/author has their way of creating a structure for their white papers. White papers often follow the author's thinking process. The template of a white paper shows the clarity of thought of the author.


For example, if you're authoring a white paper on a new product, then describe the market opportunity, the deficiency of the right solution, the reason why your product is the best. Create the structure and stick to it all through the document. 


Some of the white papers we researched gave out terminology definitions even before the introduction, while some had it at the end. Most of them provided their core message at the beginning either in the form of an executive summary or a brief synopsis. Some of them used a case study to explain their views, while others demonstrated their solutions.


In essence, there is no unique structure to a white paper - it evolves based on the needs of the target audience. 


2. What is the Ideal Length of a White Paper?


There is no such thing as 'ideal length' for a white paper.


However, every page must add incremental value to the reader. Keep the curious reader hooked on with new things that they weren't aware of in every sentence that you put out.


It is easy to get carried away by all that you want to write, but your readers may not be interested in knowing them.


If you are publishing a white paper titled "5 ways to prevent cardiovascular diseases," then readers will look for the text under the bullets that speak about these five different ways. So, devote maximum effort in making this portion of the document valuable for them.


3. Getting a Subject Matter Expert to Write Your Whitepaper


Compare these two: a weather meteorologist predicts that there will be rain tonight. Your 80-year old grandma peering out of the living room window says it is not going to rain anytime soon. Whose prediction are you more likely to heed? It is natural human psychology to take notice when an expert opines.


So, it is a good idea to partner with a leading academician or a client executive or an independent blogger to co-author a white paper.


It is valuable only because it comes straight from a bevy of experts. You can nominate an SME from your company to partner with an external influencer in the authoring process. This approach adds more heft to your white paper.


Essentially, white papers are long form content intended to educate the target audience


4. Give Wings to Your White Paper with Research


Think about it – aren’t you eager to know the prediction of poll results in your state even before they are declared? That is because predictions are a cumulation of people's opinions.


From our analysis, we found that some of the best white papers were the ones that had some form of research/survey results embedded in it. These results were an aggregation of public opinion who have given their verdict.


Today, with online surveys, you can compile results within a few hours of putting it up.  People want to know what other people in their community are saying. It is bound to engage the target audience more than a one-page newsletter.


5. Are There Any White Paper Design Examples?


One of the biggest stumbling blocks in the white paper creation process is the availability of templates or design examples. Here is our post on How to Write a White Paper [with free templates] that you can download and get started right away. These white paper design examples and templates will help you not be overwhelmed with the monstrosity of the project. Feel free to tweak them based on your needs.


6. How Do You Make Your White Papers Visually Rich?


One reason why marketers don’t see a high ROI on their white papers despite the best efforts is that they fail to make it visually enriching.


Include infographics, images, charts, etc. to explain your points as well as giving a takeaway for your target audience. Remember, you could reuse all of these visuals in social media, etc. to boost white paper downloads.


7. Who uses whitepapers? 


At the top of our minds, marketing collaterals such as whitepapers, case studies, infographics and brand stories are used by the beloved Sales Team of every organization to send across to potential prospects. These marketing collaterals serve the singular purpose of providing information to the readers about your company/product/service so that they decide to, well, pick you! 


But, you already know all this. We are aware that this definition isn’t terribly helpful. 


So, let's get a liiiitle specific. 


Marketing Executives 


In the universe of Marketing, content never serves a singular purpose. There is always room to refresh, refurbish and of course, create magic. Every marketer will agree that whitepapers aren’t any different. Content rich collaterals such as whitepapers can do wonders such as 


  • Educate new employees on the specifics of a company
  • Serve as inspiration for other forms of content (social media posts, blogs, feature updates, etc) 
  • Establish your company as a thought leader in your field. 


In The Web3 World


Whitepapers are one of the primary sources of information in the Web3 world. Who would’ve thought, right? Whitepapers heavily determine a ton of important factors relating to the assets such as : 


  • The price of the coin
  • The project value
  • The use cases
  • Dependencies
  • Future roadmap 
  • Predictions 
  • Integrations


In Web3, potential investors and buyers consider whitepapers to be their make or break component before making a decision. Since Web3, cryptocurrency and the whole cloud of new age internet built on a blockchain is still a fairly new concept to the world - people are looking to garner all the information they can. 


Here’s a guide on how to read Web3 Whitepapers


CTOs, CFOs, CIO’s and more. 


No. Not UFOs. 


Whitepapers are used by Chief Technical Officers, Chief Financial Officers, Chief Information Officers and so on for distinct purposes in their respective line of work. 


This includes -


  • To draw comparisons
  • Discover new developments
  • Analyze the current status of the market
  • Analyze fluctuation in numbers amongst various companies
  • Analyze the performance & long-term risks


8. How do you distribute your whitepapers effectively? 


Sending them out post demo calls 


Whitepapers are versatile in such a way that they can easily be used in any part of the sales process. Once a prospect is done with a demo call, sales executives send out marketing collateral such as case studies, customer testimonials and whitepapers to provide prospects with more information.


Whitepaper Syndication Services


Whitepaper Syndication is publishing the same whitepaper on third-party sites in order to target your niche of audience, generate quality leads and garner a higher reach for your whitepapers. Content Syndication is an effective way to distribute your whitepapers as it is easy, consumes less time and allows repurposing of existing content on multiple platforms. 


Inclusion in landing pages, newsletters and guest posts 


Embedding or linking your whitepapers to relevant guest posts, landing pages and newsletters are a great way to distribute your whitepapers. Prospects sometimes land on your website to download collateral such as whitepapers. This is where content gating comes into play and helps with lead generation. 


Sharing with private communities on Quora, Slack, Reddit and Discord 


If you’ve done your bit of research, we are sure you’re aware that a TON of intense B2B discussions happen on communities such as Reddit, Slack Channels and Discord. Being perennially active in these communities and sharing the right content at the right time can work wonders for your content reach. 


A Personalized Hub


We have one word for you - Exclusive. 


Exclusivity is a love language. Exclusivity is showcasing importance. Exclusivity speaks and it responds. 


How about sending out your whitepapers in a personalized hub that is customized exclusively for the eyes of your prospect? 



Screenshot of a Paperflite Collection


With Paperflite, we live by the principles of exclusivity. Send out your whitepapers and basically anything in a pretty, personalized package. 


9. How do you gate your whitepaper to collect leads? 


Gating is one of the oldest gimmicks in the marketing field used to collect valuable information on prospects (Name, Company, Designation, Favourite Backstreet Boys song - that kind of important stuff). 


Basically, gating your content is the marketing equivalent of collecting all possible information about a date in order to confirm they’re not an axe murderer. 


Except, you really want this date to go well. 


Here are some ways you can gate your whitepaper : 


  • Inclusion of a simple gating form through your CRM
  • Smart gating - Gate your content, decide when the gating form should appear, track metrics, analytics and more. 


10. How do you measure and track your whitepaper’s success? 


If you have included your whitepaper in your landing page, or published it anywhere in your website - Google Analytics is your guy. With Google Analytics, you can see from which region your incoming website traffic is being generated. Google Analytics also enables you to track collective data on users such as how long viewers have spent on your asset. 


Platforms such as Paperflite enable you to track uber-specific metrics through smart gating such as - 


  • The name of the user
  • How much time a specific user has spent on your asset 
  • What other assets have they viewed
  • Number of times the viewer has shared the asset


Screenshots of Reports from a Paperflite account



Let us now dive into the best white papers across industries that we analyzed.



The Best White Papers for the Financial Services Industry


1. 5 steps to rid your small business of payroll stress


Published by: ADP


Why do we like this?


ADP is an established authority in the payroll software industry, and they know what works in their industry. This white paper uses a lot of visual appeals to explain how small businesses can overcome payroll-related challenges.


Moreover, this white paper's target audience (SMEs) does not have much time, so ADP has stuck to the basics. The company has given out vital information that the audience is seeking instead of flooding the white paper with text. While giving out the five steps, they've even given a case study of how they helped one of their clients, which makes their opinion invaluable.


2. Seizing the Digitalization Opportunity


Published by: Siemens


Why do we like this?


For starters, this white paper is an 'insight paper,' which is a smart move by Siemens. The authors have laid out the key findings upfront, which is the core of the white paper. They have substantiated the concept of TCO (Total Cost of Ownership) financing with examples of how they have helped clients in the real world. It doesn't have a lot of white spaces but is full of core and reference text.


3. RegTech: Helping Your Data Work Smarter and Harder


Published by: Wolters Kluwer


Why do we like this?


This white paper tackles a complex topic, one that does not have a lot of literature out in the open - Regulatory Technology (RegTech). The company introduces a solution, explain its basics, the necessity for it, how it helps companies in various geographies, and the benefits of implementing it.


Wolters Kluwer explains what their opinion is on RegTech in a manner that an IT professional would comprehend it.


4. Are equities overvalued?


Published by: HSBC


Why do we like it?


This finance white paper has loads of content in it to explain the reasons for the overvaluation of the equity market and why asset allocation could be the answer to it. It has content under five clear headings and is bound to interest portfolio managers, fund managers, and investment professionals.


Authored by the bank's global executives, it is a significant report that has a clear message - investors need to be cautious in their equity allocation approach.


5. How Banks Can Win New Small Business Customers


Published by: VansonBourne


Why do we like it?


We like this white paper for two reasons:

1) It is an output of the collaboration between Avoka and Vanson Bourne. Avoka creates customer acquisition and onboarding journeys in financial services, while Vanson Bourne is an independent specialist in market research for the technology sector. An excellent example of how a collaborative effort counts a lot more than individual efforts.


2) It compiles verbatim responses to a survey administered to 300 small business owners in European countries. It is rare to see white papers where two vendors catering to similar target audiences join hands to create marketing collateral that serves them both.



The Best White Papers for the Healthcare Industry


1. Journey To Value: The State of Value-Based Reimbursement in 2016


Published by: McKesson


Why do we like it?


This white paper is well-structured for the healthcare industry, with an academic orientation. It begins with the list of charts and figures used and the definitions of healthcare terminologies. McKesson had already forayed to answer the question "Is value-based reimbursement real?” two years ago in a similar white paper.


This time in a sequel to the earlier document, they teamed up with a niche research company to survey 465 payers and hospitals to see how far the needle had moved on value-based reimbursement.


By expanding and repeating the earlier study, they have established themselves as an authority on the subject. The white paper moves along from one stage to the next by explaining the survey methodology, the sample design, and the findings.


2. Reinventing Utilization Management to Bring Value to the Point of Care


Published by: McKesson


Why do we like it?


Mckesson's Vice President has authored this white paper on the topic of Utilization Management, which is a good strategy as it exhibits how much they value their content.


After a brief introduction, it moves to the limits of traditional utilization management models and how shifting to a collaborative exception-based model combined with analytics will serve as a bridge to the future. 


3. Current and New Approaches to Making Drugs More Affordable


Published by: CVS Health


Why do we like it?


Dealing with industry issues and suggesting remedial measures for a company like CVS Health is an excellent way to build topic authority.


Bringing drug costs under control is an industry-wide problem for US healthcare companies. CVS Caremark has taken the lead to explain how if manufacturers across the board were to reduce drug prices, it would improve health outcomes and reduce medical costs.


Besides suggesting three techniques to reduce costs, the company has suggested three recent innovations that help further reduce costs. The company has explained how medications can be made further affordable by comparing the high-profit percentages of pharmaceutical companies as compared to other industries.


4. The Only Way is Up


Published by:  Bayer


Why do we like it?


In terms of the choice of subject, this is one of the most attractive white papers published by Bayer. The company explains where short cucumbers originate from, how cucumbers are a core component within Middle Eastern cultures and the critical consumption drivers for the vegetable in Europe and North America.


The white paper is a storehouse of insights that includes average household sizes, life priorities of the customers, the evolution of the consumer, etc. For a company of the profile of Bayer, to be opining about short cucumbers and how they have entered the snacking market is unique.


5. The Forgotten Killer: Cardiovascular disease


Published by: Aetna


Why do we like it?


This white paper serves as a primer for cardiovascular diseases (CVD) and explains its most common conditions. It describes how countries such as Finland are adopting measures to fight it, the promise and limitations of new drug therapies, and technology advancement that could improve diagnosis.


This white paper is an eye-opener for those who are not aware of CVDs and gives out a lot of information on ways to avoid it. With impressive noting of footnotes and charts, this is an excellent piece for people looking to fight CVDs.



The Best White Papers for the Insurance Industry


1. Digital Transformation in the Insurance Industry


Published by: Frost & Sullivan


Why do we like this?


Commissioned by Samsung Electronics America, this white paper deals with the trends that are shaping the Insurance industry. It deals with how insurance companies can thrive in this changing industry landscape, and how technologies such as mobile, wearables, AR/VR are impacting the industry.


It is a perfect example of how a company specializing in a niche has partnered not just to explain industry trends, but also to explain how they're at the forefront of it.


2. Black Insurance's White Paper


Published by: Black Insurance


Why do we like this?


Black Insurance's white paper on the challenges faced by the industry (i.e., multiple parties, high costs, and barriers to entry) shows their deep understanding of the subject.


It explains Black Insurance's proposed solution to this situation along with with the business model, the pricing framework, licensing, token economics, technical design, etc. It is a comprehensive white paper that positions them as an authority in this domain.


3. Nine ways insurance carriers are driving down combined ratios with video


Published by: Panopto


Why do we like this?


Panopto is a video platform that enables users to record videos. The company has created a white paper for an industry that uses video extensively.


It is almost a no-brainer that the company has put out a white paper to further their business initiative and showcase its authority in the subject.


4. The Insurance Industry: Supporting SMEs To Prosper


Published by: Allianz


Why do we like this?


This white paper is similar to other step-by-step pieces that lay down the number of steps that an organization must take to achieve a specific goal.


Each page highlights a challenge that small and medium enterprises face along with the remedial actions that they could bring, which makes it easier for readers to know how to deal with them.


Moreover, this is a survey of 500 SME businesses to identify the top 5 challenges facing the SME industry.


5. Embracing the multi-generation workplace


Published by: AXA


Why do we like this?


AXA’s white paper has impressive statistics by experts about an aging UK population followed by a bulleted-executive summary (pretty unconventional, but seems to work!).


It then moves methodically into the challenge that aging employees and the organizations alike face, covers the benefits of having a diverse workforce, recommendations for companies. It is not too long; neither is it abridged and is perfect for a good read for human resource professionals who are dealing with an aging workforce.


6. Enterprise Counterparties: Mortgage Insurers


Published by: Fannie Mae and Freddie Mac


Why do we like this?


This white paper is by the US government charters to provide liquidity, stability, and affordability to the mortgage market. So, it is a highly valued piece because it has the US government’s stamp on it. Moreover, it is a bible for many mortgage insurers, academics, policymakers, regulators, etc. who want to get to the point straight.


This document is in a free-flowing format without any pictures, but it has substantial intrinsic value. We included this piece to show how government agencies prefer putting out their publications.


7. Accident Insurance


Published by: Prudential


Why do we like this?


Prudential’s white paper on accident insurance for the US market is extremely well structured and explains the various aspects of accident insurance. This white paper is insightful with numbers and graphs, explaining the reasons why people need accident insurance, what employers need to do, etc.


With 13 pages of useful content, companies looking to provide accident insurance benefits to its employees can use this document as a handy guide.



The Best White Papers for the Manufacturing Industry


1. How ETERNUS DX contributes to energy efficiency, cost savings, and a human-centric intelligent society


Published by: Fujitsu


Why do we like this?


Fujitsu describes how their disk storage systems provide energy efficiency in the face of rising energy costs in data centers. It is a technical paper replete with diagrams and process flows. Clearly, Fujitsu has explained technical concepts intending to sell their solution that increases disk storage, saves energy,  and improves energy efficiency.


Fujitsu also describes their green IT initiatives and what they're doing to reduce burdens on the environment. With 'caring for the environment' a core topic of this white paper, their Green IT initiatives resonate well with the document.


2. Win more business with fewer sales resources


Published by: Infor


Why do we like this?


An example of a white paper that has been created solely to market the company's solutions. It explains the need for change in discrete product sales and other technical concepts very well backed by secondary research. A no-frills document that sticks to the point and conveys its central message within five pages.


It offers suggestions on how manufacturers manage sales and how they have a choice to take advantage of the situation with fewer resources.


3. How Software solutions can help mining companies increase efficiency levels


Published by: Sage Business Solutions


Why do we like this?


This white paper is well-structured and moves in a step-by-step manner. It explains the challenges of improving mining efficiencies in Australia, available software solutions, and mobile dashboards that can enhance productivity.


It follows the inverted pyramid structure of laying down the most significant challenges and narrowing down on the ideal solution.



The Best White Papers for the Retail Industry


1. Dialogue Marketing: How to Enter and Succeed in the German Market


Published by: Deutsche Post


Why do we like this?


This exciting piece speaks about ways to enter the German market using dialogue marketing, i.e., all marketing & advertising activities aimed at starting a direct dialogue with customers.


It explains what non-German retailers need to do to enter a new market (if they haven't) already done it. Deutsche Post's white paper makes them an authority on the subject of marketing in Germany. Besides, being a major German logistics player, this white paper makes a lot of sense for them to publish.


Why? Because if e-commerce companies were to enter Germany, shipments would go up, which will ultimately benefit them.


2. Eligma - AI-driven and blockchain-based cognitive commerce platform


Published by: Eligma


Why do we like this?


Although this white paper aims to harness AI and Blockchain to improve the decision making for eCommerce customers, it is applicable for all industries.


This white paper is an example of a yet-to-be-launched product. It explores market opportunities, business model, execution plan, technology solution framework that leverages AI and Blockchain, and loyalty programs. One core vision combines all these elements: to offer a set of solutions to discover, purchase, track, and resell eCommerce items.


Seldom do we find such white papers that have the depth and coverage for a solution that isn't launched in the market yet.



The Best White Papers in Technology


1. Design and deliver cloud-based apps and data for flexible, on-demand IT


Published by: Citrix Systems


Why do we like this?


In this no-frills white paper, Citrix Systems deals with the topic in hand straightaway: A better way to deliver cloud-based workspaces using Citrix Cloud IT.


From a visual perspective, there aren't many pictures in this document, but it makes up for it with use cases that further give evidence of their proposed solution.


2. Hitachi Content Platform


Published by: Hitachi Vantara


Why do we like this?


This technical white paper is bereft of any visual appeal barring system architecture diagrams. It delves deeper into how Hitachi's solution can help minimize vulnerability and threat exposure.


A company-specific white paper which focuses on the problem at hand and how their solution can help overcome it.


3. Creating the Foundation for Digital Transformation


Published by: Hewlett Packard Enterprise and Red Hat


Why do we like this?


This unique white paper is written jointly by HP and Red Hat. It explains how they bring together their consulting and migration expertise to help clients achieve digital transformation.


They've even highlighted the success story of how one of their clients, DreamWorks Animation, was able to accomplish digital transformation. This white paper is an excellent example of how they're bringing their proposition to life.


4. Using Virtual Platforms for Pre-Silicon Software Development


Published by: Synopsys


Why do we like this?


This white paper is similar to the Hitachi Content Platform piece that we mentioned above but does not propagate their solution.


Instead, they explain how it has become increasingly challenging to sell silicon without the associated software executing on the hardware. It is prevalent in a variety of application domains like wireless, multimedia, networking, and automotive.


It is a common problem that many semiconductor companies are facing and explains how a virtual platform can be used to develop and integrate the software. The target audience for this white paper is semiconductor engineers and IT architects, who know the nuances of semiconductor development.


5. Air, Fluid Flow, and Thermal Simulation of Data Centers


Published by: Autodesk


Why do we like this?


A technical document explained with diagrams on the usage of computational fluid dynamics cloud-based services within the Autodesk 360 platform. It was published in 2013 and is still very relevant due to how they command authority in their chosen niche.


6. 2018 Fjord Trends


Published by: Fjord (An Accenture Organization)


Why do we like this?


Fjord's white paper on global trends is a treat for those who track technology developments closely. Each industry trend has a section on what's happening around the technology, what lies ahead and Fjord's recommendations for enterprises looking to adopt the technology.


Each trend has examples of how companies are leveraging it to prove its significance to the industry. The report stands out for its clarity, simplicity, and depth of coverage of each trend.


7. Our Approach to Automated Driving System Safety


Published by: Apple


Why do we like this?


Apple’s white paper on their approach to automated vehicles explains how their systems work. True to its native style, the white paper contains plain and simple text and does not use pictures to amplify its message.


It reveals fascinating insights on driver safety and pays close attention to every detail. It mandates that drivers must have both hands on the steering wheel, work in a single shift, and take frequent breaks while driving.



The Best White Papers for the Transport Industry


1. Fast-Forwarding to a Future of On-Demand Urban Air Transportation


Published by: Uber


Why do we like this?


This document is a quick example of how a transport company predicts a bold new future. While Uber has sponsored the white paper, note how it mentions reviewers from NASA, MIT and other elite organizations that provide air transport.


They've coined the term VTOL - short for 'Vertical Take-off and Landing.' Imagine a service that does not exist today, and you have the opportunity to bring it to life. This white paper introduces the concept of VTOL in urban cities; it talks about all aspects of this - barriers to achieve them, emissions, certifications, safety, performance, and rider experience.


They conclude by saying what steps they will take to bring this to life. A 98-page document, it sure is bound to appeal to the die-hard fans of futuristic transportation.


2. Rethinking Transportation 2020-2030


Published by: RethinkX


Why do we like this?


This white paper is bold in many ways, because its author, Stanford economist, Tony Seba is a man known for his daring, but accurate predictions. He predicted the rise of the solar industry when solar panels were a lot more expensive than they are today.


In this white paper, Tony predicts the death of the automobile and the oil industry. He goes deeper into every aspect of these predictions and gives the reasons for his predictions.


The predictions, statistics, in-depth research, and recommendations of this white paper make it a unique content asset. The author has explained every concept in detail in the appendix section - an ideal example of a comprehensive white paper. 



The Best White Papers Across Industries


1. A Four-Step Plan For Business Continuity - How to Develop and Maintain a BC Plan to Mitigate the Risk of Business Disruption


Published by: Sungard Availability  Services


Why do we like this?


This white paper tells us the four steps needed to plan for Business Continuity (BC). BC applies to all companies and all industries, so the company has a unique advantage in that it can appeal to any company in any industry. It does not lean towards any particular industry; instead, it is a generic document.


2. The Power of Design Thinking


Published by: Dassault Systemes


Why do we like this?


One of those white papers where the format used is in the first person, and the author is an academic. It is another unique way of creating a white paper by getting academia or an expert from a different organization to write for you.


It contains valuable advice, mainly because it comes straight from Philip Gray, an expert who has spent four decades in product design.


3. Data Resilience with Fallback Protection


Published by: Teradata


Why do we like this?


Teradata's technical white paper explains the need for a high-level discussion of the features of Fallback, a unique element to Teradata Database. It enhances the availability of a single Integrated Data Warehouse system.


The target audience for this white paper is data experts who will comprehend fallback recovery tools, performance impact due to Fallback, the benefits of having the Fallback.


4. Interactive content across the buyer's journey


Published by: i-on interactive, Inc.


Why do we like this?


A common topic across industries, this white paper explains why interactive content is better than static content and the different interactive content tools. The authors have cleverly used the buyer's journey to describe their case why businesses must use interactive content.


5. 10 Best Practices for Writing Effective White Paper Titles


Published by: inSegment


Why do we like this?


An often neglected feature, this white paper features the top 10 best practices for creating the best headlines. It is a short document and does not have a lot of content, but makes up for it via examples and useful suggestions.




Published by: Solar Winds


Why do we like this?


A generic white paper applicable to companies across industries, it introduces the concept of 'monitoring' for someone who is familiar with computers and IT in general, but not with monitoring. As such, (almost) no prior knowledge or experience is required to read this white paper.


It talks about the FCAPS model of surveillance, building blocks of monitoring framework, techniques of monitoring, and more. A seemingly technical concept has been explained well so that readers can understand it easily.


7. AWS Security Incident Response Guide


Published by: Amazon


Why do we like this?

Amazon's biggest priority is security, and its collection of white papers on security is unarguably the most comprehensive that we have researched. Published during June 2019, Amazon's white paper enables the reader to understand better the impact of incident response (IR), and user security choices on corporate goals.


A well-structured white paper, it encourages Amazon's customers to start small, develop runbooks, leverage necessary security capabilities, and create an initial library of incident response mechanisms to iterate from and improve gradually.


We like white papers by nonprofits because their topics are the most varied. They range from human rights issues to researching on butterflies, and so each white paper is a specimen in itself. Every nonprofit has a unique way of authoring white papers to suit their requirements.


Best White Paper Examples for Nonprofits

1. Human Rights and Australia’s Foreign Policy


Published by: Amnesty International Australia


Why do we like this?


The first in our collection of white paper examples for nonprofits is the Amnesty International Australia’s document. It talks about Australia’s role in promoting and defending human rights globally. It outlines ita recommendations at the beginning of the document and then dives deeper into the subject of global human rights issues and Australia’s interests.


Every problem area in the white paper has an immediate recommendation attached to it, so readers know what is the remedy for it. Despite lacking visuals and images, it makes for compulsive reading into Australian principles of multilateralism and human rights.

2. Extending US Biodiversity Collections to Promote and Collections


Published by: National Science Foundation


Why do we like this?


This white paper has brilliant Instagram-worthy images all through it with a caption that describes the effort behind digitizing biodiversity specimens in the United States.


A short 12-page white paper, it leads the reader through the collection of physical biodiversity specimens (plants and animals) and digital data gathering around them. It concludes with the steps needed for implementing and sustaining biodiversity collection efforts for the 21st century.

3. Under the Radar: Degradation in Canada’s Boreal Forest and Climate Consequences


Published by: Natural Resources and Defense Council


Why do we like this?

This manuscript may not be a white paper in its real sense. However, it weaves a story as a white paper would through do vibrant imagery. Every page is replete with stunning images that explain how Canada’s forestland is gradually receding.


Originally presented during the 21st Century Conference in Oxford, each page has insights about the shrinking carbon-absorbing capacity of Canada’s forests. It concludes with recommendations on steps needed to introduce afforestation.

4. The United Nations Children Fund – Women or Children First?


Published by: International Organizations Group


Why do we like this?

This detailed white paper is 102-pages long and divided into six sections. It traces UNICEF’s history in combating epidemics, diseases, assisting women in childbirth, their health, and nutrition. It decries the reign of Carol Bellamy as the UNICEF executive director and the emergence of a feminist revolution that nurtures the girl child and cares for them. It recommends greater transparency in the operations of UNICEF and a more careful approach to spending their resources.


5. White Paper on Cancer Carers


Published by: European Cancer Patients Coalition (ECPC) and Eurocarers.


Why do we like this?


Carers are unpaid folks who provide care for patients with chronic illnesses such as cancer, who account for 80% cancer care in Europe. ECPC’s white paper in collaboration with Eli Lilly, Merck, and Pfizer on cancer carers methodically explains the need for specific attention towards their needs, and the importance of an improved framework for carers generally.


It is an excellent example of a white paper created by the private sector and nonprofits towards providing sustainable care for chronic illnesses. It includes case studies of how European countries have been implementing different measures successfully and recommends employment, social, healthcare, and educational policy changes across Europe.


6. A 5˚C Arctic in a 2˚C World - Challenges and recommendations for immediate action


Published by: Columbia Climate Center, WWF, Woods Hole Research Center


Why do we like this?


This white paper summarizes the key outcomes of a workshop held in June 2016 to discuss the 1.5-2˚C change in global warming highlighted during the United Nations Framework Convention on Climate Change at Paris in 2015.

A 1.5-2˚C change in global warming means a 3.5-5˚C change for the Arctic region, which can be disastrous. This white promptly highlights the immediate and long-term measures such as carbon dioxide removal and exploring the usage of alternate energy on a global scale.


It meticulously lays the background, the urgency of the situation, the need for immediate action, and recommendations.


7. Satoshi Nakamoto's Bitcoin White Paperflite
Published by: Satoshi Nakamoto

Why do we like this?

No collection of white papers is complete without mentioning Satoshi Nakamoto's seminal piece on Bitcoin. This white paper, published in the wake of the 2008 financial crisis, is text-based and is a good starting point for anyone looking to learn more blockchain and cryptocurrency.


It describes the mechanics of a simple peer-to-peer electronic cash system, later known as Bitcoin.  It succinctly explains how the Bitcoin might function without relying on a country's government or central bank. There is hardly any information about Satoshi Nakamoto in the public domain, but this white paper ushered in the era of blockchain technology.


What are Your Favorite White Paper Examples?


Do you have any favorite white paper examples that you'd like to feature here? Is there any white paper that has awed you? Let us know your choices at, and we will make sure it is part of this list.

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