UNMUTE 2021

What does it mean for marketing to be in the shoes of sales? On the contrary, what does it mean for sales to be in the shoes of marketing? Having performed both the functions with ease an...

If the last two years have taught us anything, it’s that life doesn’t always go as planned.    So it was only befitting when Marla Woodward, Head of Product Marketing at Attest, took ov...

Every once in a while, someone says something that strikes a chord with you and leads to bigger conversations.   This time around, it came from Rand Fishkin.    Back in September, Ran...

Ever walked away after signing a “save the environment” petition and felt incredibly targeted? How do these people always know to target the metal-straw-in-her-drink holding, faux leather...

It’s a provocative statement, but great content marketing shouldn't be built to sell your product. Sounds crazy.   But really, great content marketing should be built to answer question...

  If there’s one proverb that’s been used and overused like an old washcloth, it probably would be “curiosity killed the cat”. Well, that and maybe “an apple a day keeps the doctor away”...

The markets are crowded. There are too many products, too much advertising. This means that as marketers, our job is more difficult than ever. We need every advantage we can get our hands...

Account-Based Marketing (ABM) is all about creating moments for your prospects. The big piece of ABM that some forget though is how do you incorporate what really matters to the person vs...