Integrated Marketing

Identifying A Target Audience: A Quick Guide

Identifying A Target Audience: A Quick Guide

  A target audience is a particular cohort of consumers within a target market, identified as the receivers for a particular advertisement or message.   In a marketing communicatio...

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Defining Integrated Marketing Communications

Defining Integrated Marketing Communications

1 What are integrated marketing communications (IMC)? 2 Five reasons why IMC is important 3 How does the IMC process work? 4 Advantages of IMC 5 Disadvantages of IMC 6 Integrated Ma...

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Best Case Studies on Integrated Marketing Communication

Best Case Studies on Integrated Marketing Communication

Integrated marketing enables a unified and consistent experience for customers to interact with a brand or company.  

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Integrated Marketing: How to market in the digital age?

Integrated Marketing: How to market in the digital age?

Integrated marketing is defined as the approach taken to create a unified and consistent experience for customers to interact with a brand or company.   Research suggests that you are...

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