Paperflite Refolded: Same Soul, New Suit

Still familiar. Just sharper.

 

We know that your best work happens when your team has the right content, at the right time, without needing to hunt it down or wrestle with clunky tools. Paperflite has always made this easy: a simple, elegant interface that just works.

 

But your content needs have grown. Workflows are more complex. AI is changing how we operate. So we took a step back, reimagined the experience from the ground up and folded in everything you asked for.

 

Today, we’re introducing Paperflite Refolded, a major design and intelligence update rolling out over the next few months. With it, you’ll be able to:

 

• Move faster with fewer clicks and cleaner workflows
   
• Get real-time answers and recommendations with built-in AI
   
• Personalize how you work so Paperflite adapts to your habits
   
• Stay focused on what matters without losing context

 

 

“We didn’t just improve the UI, we rebuilt the experience to feel instinctive. Paperflite Refolded keeps the soul of what users love, but adds layers of intelligence and adaptability to meet how teams actually work today.”

 — Yega, Chief Product Officer, Paperflite

 

 

A familiar foundation, with a sharper edge

 

Let’s start with what stays the same. Your collections, campaigns, analytics, and content hubs are all still here and exactly where you expect them to be.

What’s different is how they respond to you.

 

 

We’ve introduced Clusters - smart, contextual menus that adapt based on what you’re doing. Whether you're editing content, sharing a pitch deck, or tracking campaign engagement, the tools you need now surface when you need them.

 

No more hunting through nested menus. Just focused, frictionless work.

 

AI-POWERED INSIGHTS, PROACTIVE GUIDANCE

 

Smart AI blocks now sit at the heart of your content hub, turning scattered data into clear direction.

 

 

• They break down complex information into sharp, bite-sized summaries

 

• They spot patterns early and flag trends before they go mainstream

 

• And they deliver actionable recommendations right when decisions need to be made

 

So instead of drowning in noise, you’re steering with clarity and always one step ahead.

 

Less distraction, more action

 

At the core of the Refolded experience is a new Fluidic Interface a personalized layout that responds to how you work.

 

• It removes unnecessary screen-hopping
   
• It reduces decision fatigue
   
• And it keeps related actions and insights bundled together
   

Whether you're auditing assets or collaborating on a campaign, everything flows in one place.

 

Real-time intelligence, right where you need it

 

With Smart AI Blocks and SEEK, our new AI assistant, Paperflite becomes more than a content system. It becomes your second brain.

 

 

Here's what you get:

 

• Performance summaries and trend alerts directly in your content dashboard
   
• Actionable recommendations powered by usage and buyer behavior
   
• Natural language search and instant Q&A via SEEK so you can ask, “Which assets worked best last month?” and get answers instantly
   

SEEK now works across Paperflite helping you surface insights, generate reports, and simplify your day without jumping tabs or digging through analytics.

 

What’s new in Paperflite Refolded

 

Here’s a quick look at what’s been added or upgraded:

• Clusters: Task-aware controls that appear only when relevant
   
• Smart AI Blocks: In-context performance insights and alerts
   
• SEEK, Everywhere: AI search and reporting from any screen
   
• Fluidic Interface: Layouts that adapt to how you use Paperflite
   
• Cleaner Workflows: Fewer clicks, less noise, and faster action
   

All of this is designed to help you do more with less effort.

 

The rollout timeline

 

Paperflite Refolded will begin rolling out between March and April 2025.

 

There’s no setup required on your end, and no disruptions expected. Your current workflows, collections, and content remain intact.

 

Want a closer look? Our team is offering 1:1 walkthroughs so you can explore the new experience before it officially rolls out.

 

[→ Book your walkthrough]

 

 

“Paperflite Refolded feels like a version of the platform that already knew how I worked before I even clicked. The UI is sleeker, sure, but the real game-changer is how intelligent and fluid everything has become.”

 — Early Access User, B2B Marketing Lead

 

 

A new foundation for what's next

 

This isn’t just a facelift. It’s the first chapter in a smarter, faster Paperflite - one that’s built to evolve with how you work.

 

We’re excited to get it in your hands.
 In the meantime,  your Customer Success Manager (or anyone from our team) is happy to guide you through what’s new, answer your questions, and make sure you’re set up for success.