BEST DEAL ROOM FOR ACCOUNT-BASED SELLING: WHAT TO LOOK FOR (AND WHY IT MATTERS)

You're three weeks into your top target account. The champion in operations is engaged. IT has questions nobody looped you in on. Finance is asking about a budget line you haven't seen. Legal hasn't opened anything yet. You have five threads open across email and Slack, and you're piecing together the state of the deal from memory, because no single view shows you the whole account the way you're actually working it.