Buyer Persona

October 17.2018

5 Things I Learnt From the Book “How to Write Seductive Web Copy”

Last June, I came across a blog by Henneke Duistermaat titled “How to Write Gobbledygook-Free Content.” Let me be honest, I had no idea what gobbledygook meant until I read this blog and ...

December 11.2017

Are you talking to the right prospect?

It all starts with knowing your buyer. As sales managers, the only goal we (are supposed to) have every month is getting our teams to “crush” their sales quota. Sadly, slumps hap...

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