1. What should a one-pager include?

A one-pager should include a clear headline, problem statement, solution overview, visual proof (like stats or testimonials), differentiation, social proof, a strong call-to-action (CTA), and contact/next steps. Each section should be concise and aligned with the purpose of the one-pager, whether for pitching or collaboration.

2. How long should a one-pager be?

A one-pager should be one single page, typically between 400-600 words. It must convey the most essential information clearly and concisely without overwhelming the reader. Focus on brevity and impact, ensuring key points are highlighted without unnecessary details.

3. Is a one-pager the same as a brochure?

No, a one-pager is not the same as a brochure . A one-pager is a single, concise document summarizing key information, often used for pitching or informational purposes. A brochure typically includes more detailed content across multiple pages, designed for ongoing engagement or advertising.

4. How do you design a one-pager?

To design a one-pager, start with a clean, simple layout. Use bold headings, short paragraphs, and plenty of white space to keep the content readable. Include visuals (like charts or logos) to reinforce your message, and make sure your call-to-action stands out clearly at the end.

5. What size is a one-pager?

A one-pager is typically designed in standard letter size (8.5 x 11 inches) in portrait orientation. This size is widely used for printing and is compatible with most professional documents, making it easy to distribute and read.

6. Can a one-pager be digital?

Yes, a one-pager can be digital. In fact, many one-pagers are shared electronically via email or links, making them interactive and easy to track. Digital one-pagers can include clickable CTAs, embedded videos, and trackable analytics to measure engagement.

7. How do you send a one-pager professionally?

To send a one-pager professionally, ensure it’s in a clean, readable format like PDF or a shareable link. If sending via email, include a brief, personalized message explaining the purpose of the one-pager, and attach the document or include a link for easy access.

8. What font size is best?

The best font size for a one-pager is typically between 10-12 points for body text. Headings should be larger, around 14-16 points, to help the reader navigate the document easily. Keep the font consistent and legible for a professional appearance.

9. Should it be portrait or landscape?

A one-pager is typically designed in portrait orientation. This format is standard for printing and fits easily on most screens. Landscape can be used if you want to present the information in a wider format, but portrait is more commonly preferred for simplicity and readability.